Business Advertising In A Social Media World Personal Use Ebook

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Facebook – the number one rated site across many online polls, surveys and professional research project. Facebook is where people go to connect, while away time… and be entertained. You can create Facebook Fan Pages and Groups to augment and support your ads (and vice versa). You can add tiny but effective features, such as a “Like This” link (in fact, it’s done automatically within the ad platform). If you have an application, game or relationship-related site, Facebook is one of your top bets.

MySpace – In many ways a rival to Facebook, the big difference with MySpace is that instead of 18-34-year-old females making up the bulk of its users, it’s populated with young people under 21. This is a proven ground for promoting creative endeavours such as music bands, movies and Manga comics. You do it with PPC banner ads, so you don’t get the control over your ads that you do with Facebook – but on the other hand, people under 21 do not have the resistance to banner ads their more jaded seniors do.

YouTube – Video-sharing site with millions of viewers and participants alike. If you want a video to go viral, this is the place – and they offer self-serve advertising options, as well as allowing you the opportunity to partner with YouTube via their Advertising Brand channel.

LinkedIn – The site for upwardly mobile professionals, it is slanted towards career-oriented information. (In other words, this is not the site where you’d want to promote a cute little game!) Some helpful demographic facts: “Over 63 million members. Average Household Income $107,278”. This is the social site to cultivate if you own a B2B (business-to-business) operation.

Flixster – For all things Movie. You may have noticed Flixster ads popping up all over the place. The mainstream magazine industry has seen its revenues collapse as Hollywood producers have shifted their advertising focus over to Flixster. Why? Well, for one thing, Flixster offers an iPhonecompatible app store that updates users instantly about the latest movies. Not likely to be helpful to the average marketer… but hey, if you’ve made a commercially-released movie lately…

Hi5 – A multi-option ad networking company, whose main demographic is listed as 59% male (as opposed to Facebook, which is predominantly female) – though the 18-34 age bracket is the same.

Six Apart – An advertising network for bloggers.

Multiply – “One site for everything” is their motto. They give you your own “site” on their social media platform, where you can share videos, music, photos and even your blog. You can import contacts from your email address book and from other social networks. Like Facebook, its content is highly customizable, and you can “invite” friends to join you. It boasts a Twitter-like SMS live feed so you can chat (with thumbnail profile photo for each user). Multiply is one of the lesser-known social sites… but it has 14 million members, and its USP is taking privacy issues seriously and creating a safe online sharing environment. Advertising is allowed only as direct sales, with conventional standard size IAB ad units – and personalized service from their ad manager.

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