The Biggest Mistake That Hinder Your Sales And How MRR Ebook

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The answer is ... you've got to listen. Because see, besides selling info-products I've sold just about everything else you can imagine and I've always listened to the public. Listened to what they are asking for.

As a matter of fact one of my best newsletters of many years ago was Offshore Banking News. And the reason it was a best-seller is because there was a great interest in the off-shore banking community ... What was going on? What was happening? ...

Most of the newsletters in that genre were written from the stand point of tax evasion, tax-avoidance, that kind of thing. And what I did was develop the Offshore Banking News which actually reported on the financial activities within the various countries around the world.

I had stringers in 40 counties that picked up news items, clipped articles from magazines and newspapers in their local area, translated them into English, and sent them to us. We reported on the banks in Panama with Noriaga and we got a call from CBS News and they featured Offshore Banking News in the article we had written about Noriaga's banks in Panama.

Because we were picking up legitimate information about the offshore banking community, the financial institutions in those areas, rather than touting the tax evasion and all of the other nonsense that was going on in the supposed offshore banking newsletters.

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