Sample Content Preview
No matter what kind of business you have, you need leads. Leads are prospects, people who are interested in what you offer to a certain degree. Even if you don't aggressively seek leads, you deal with them all the time. The owner of a brick-and-mortar business that does no advertising at all still has leads, these are the potential customers who walk into the doors of his business.
With the advent of social media, businesses large and small can now enjoy a truly global reach. Simply by engaging with the Twitter universe, and without spending anything more than some time, you can get the word out about your business. Done properly, this can turn the world's second-largest virtual social hangout into a lead-generating machine.
Consider the following Twitter statistics from 2017:
• More than 320 million users are active on Twitter each month.
• Over 500 million tweets are sent every day.
• A staggering 100 million Twitter users are active every day.
• 80% of Twitter users access the social media site from a mobile device.
There are 70 million users in the United States, and a full 79% of Twitter users are based outside the US.
Those statistics show you just how big of an impact Twitter can have on your business. Whether you market to the United States, the UK, Canada, Asia or globally, your business can truly turn Twitter into a global lead-generation tool.
You may think we are straying off-topic here, but do you mind if I ask you a simple question?
Do you like seafood?
If so, and you want to catch your own fish, you should know that the best time to catch fish is one hour before high tide, one hour after high tide, as well as one hour before and after low tide. That is something that is good to know if you like eating fresh fish because you have a better chance of catching fish when they are hungry and biting.
You can apply the same common sense to Twitter.
If you are looking for leads for your business, or want to grow your email list, or turn leads into customers, it is only logical to tweet when most of your prospects are on Twitter. This is going to vary a little bit depending on whether you do business with individual consumers or other businesses.
In this Twitter marketing guide, you'll discover not only when you should be tweeting, but what you should say, how you should say it, how often you should be posting updates, and how to build followers. You will also discover how to turn those followers into leads to funnel them through your sales cycle.
You will find out what apps and websites show you exactly what results you are getting from your efforts, and in short, discover how to turn Twitter into your personal lead generation machine that works for you 24 hours a day, 7 days a week, and 365 days a year.
Let's get started by giving you a down and dirty primer to creating a Twitter account. This will also include important pointers about how you should build your profile with lead generation in mind.
Creating a Twitter Account the Lead Generation Way
If you already have an account, you still want to read this section. In it, you discover not only the bare bones profile-building process but exactly how you should structure the different parts of your profile so you can capture leads effectively. If you don't currently have a Twitter account, head over to https://twitter.com/signup.
Enter your full name and phone number, and create a password. If you want to sign up using an email address instead, use the "Use Email Instead" link at the bottom of the sign-up page. Click "Sign up for Twitter."
Select a username. You can change your username at any time, as long as the new username is not in use. (We will give you some pointers about selecting the perfect username later in this guide.)
Go back and check your name, phone number, password and username to make sure you have what you want, and there are no mistakes. Click "Create My Account."
That's it. That is all that is involved in creating a new account. Obviously, you want your profile to look as good as possible to your perfect prospects. The following best practices are essential to make your profile attractive to Twitter users, and for getting your profile to generate leads for your business.
Smile and Say Cheese!
We are obviously referring to your profile picture. Your pic should be professional, and you should be smiling. Profile pics are viewed on mobile devices most of the time, so don't try to squeeze anything more into your picture than a head and shoulders shot. Make sure you are dressed professionally, and you look happy and confident and forget about using a recent picture of you at the beach unless you are selling surfboards.
It is very important to understand the size you should use for your profile pic. Re-size or upload an image that is 400 by 400 pixels. This will look good on mobile devices, laptops, tablets and desktop computers, and still does reasonably well if someone taps on your picture and expands it. Resist using filters and getting creative here - professional, smiling, head and shoulders shot is all you need to worry about.