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Videos have become popular media for communicating with the masses. The present popularity of videos is due to the widespread use of camcorders and mobile phones as well as the convenience of sharing videos on the internet. In the marketing world, videos have become essential marketing tools. Through videos, marketers have found a great way to tell their story and communicate highly complex ideas in a straightforward and easy to digest manner. However, the same videos are useful in all other sectors since they help in disseminating information and educating a desired target group. Today, one can instantly create and share a video of any quality and length through the use of various internet-based platforms such as YouTube, Facebook, Twitter, Instagram, and Snap Chat among others. Even though videos possess immeasurable power to deeply engage audiences, videos also have the power to bore viewers to tears. Accordingly, creating compelling videos is mandatory for any person who seeks to use this tool for the purposes of marketing, educating, and disseminating information among others. In order to create compelling videos, one requires a different approach compared to the writing of an attractive blog post. As discussed below, the following are some of the new techniques that are proven when one needs to create videos that engage, hold attention, and wow the viewers.
Focus on Planning Productions
The first technique to creating “homemade” videos that looks like professional videos for the online consumers involve planning the production into detail. In many cases, quality and engaging videos never happen by accident. They are always created as a result of pre-production planning. Regardless of the event being recorded, the most important thing is to have a plan. It involves writing down or making a mental list of shots/scenes that should be included in the video. As an example, a person planning to create a video of a birthday party may include the following shots; decoration of the birthday cake, arrival of guests at the party, welcoming of the guests at the party. Introduction and exchange of pleasantries among guests, presentation of the birthday cake, blowing of the candles, cutting of the cake, opening of presents, entertainment and dancing, as well as the departure of the guests.
If the video is about an event as highlighted above, the agenda for the event can be used to prepare the list of shots. In simpler terms, it is important to know what is going to happen at the event so that it is easier to shoot the video. Without a proper planning of the event, shooting the video may be difficult and one may miss out on the most important scenes that viewers would expect of any event. If the video does not cover an event, it is still important to plan appropriate to take the right shots and arrange them in a chronological order that captivates the viewers’ attention. Besides the planning of the shots at the event, planning goes beyond to include how the shots would be taken, software for editing the video, music, graphics, and exportation among other things. In general, the planning process it an important tip which involves the first step of creating the video until the last step of releasing it to the public through different online platforms. In general, the pre-production planning for a quality and engaging video involves creating the shot list, story board, prop list per scene, as well as the B-roll. The B-roll is the additional footage that makes the story come into life when being edited.
Use new Kinds of Motion
The era of shooting videos from a stationary tripod or a couple of tripods is long gone. Today, the most interesting and appealing videos are shot/created using new kinds of motion: aerial footages, Steadicams, timelapse and hyperlapse, and/or sliders. First, videographers must not be in planes or helicopters to create good aerial footages. The development of remote-controlled drones provides video makers with inexpensive ways of getting their GoPros or DSLRs airborne to shoot videos. The results from such technologies are as good as those obtained from helicopters or planes flying through buildings and other places. Second, the Steadicam helps in eliminating shaking and rolling when a person walks or runs when shooting the video. Even though they were introduced in 1976, Steadicams remain one of the most important tools in creating top videos. When the shaking of the body (when in motion) is eliminated, one can create clear videos in which all details are captured without any jarring effects. The video maker can shoot alongside the subject as they run or walk so as to give them the sense that they are in action. As such, the subject will act in the right way while the video maker will eliminate any undesired effects related to motion.
Third, the techniques of hyper-lapse and time-lapse help bring great effects to videos being created. In time-lapse, the action scene is speeded-up but the camera remains static or moves very short distances. The movement of the camera is often under the control of motorized rigs which are only capable of subtle movements. On the other hand, hyper-lapse enables the camera to move considerable distance to provide perfect videos regardless of the motion paths or angle changes of the camera. In simpler terms, both time-lapse and hyper-lapse are the same except that the latter gas no limitations on motion. In general, the changes brought about by time-lapse or hyper-lapse are subtle, but the outcomes are remarkably interesting and appealing to audiences. Lastly, the sliders are mounted on tripods to allow the camera to be moved smoothly through scenes. The sliders are mounted on the tripods to emulate the technique used by big film crew professionals to achieve greater results for their videos.
Use Open and Closing Loops
Opening loops in the script is one of the most powerful techniques that one can use to keep the audience on the edges of their seats. Whetting the appetite of audience with a bit of information that is “coming soon” often serves the purpose of making the viewers thirsty for more. Opening and closing loops can be likened to foreshadowing. They help in evoking the curiosity of the viewers because they allude to the future detail of the video. In practice, opinion and closing loops are easier said than done. There is need to engage a skilled copywriter to execute them without any flaws Opening loops set up an intriguing situation that leaves the audience wanting to know more about the situation. In simpler words, it helps in creating the momentum that carries viewers throughout the video. Good videos use opening loops to create credibility, entice audience curiosity, and stimulate the need to see and understand more. Once a video has an opening loop, it must be closed to provide a payoff. For instance, the closing loop helps in giving the audience the satisfaction of watching the video. As an example, a marketing video for a new capital of diamonds would start by stating that Antwerp, Belgium is no longer the diamond capital world. In this case, the audience will remain glued wanting to know the new capital of the world diamond. Instead of giving the actual capital, the advert would go on to state that it takes 34 hours of air travel to reach the new capital from a particular location. As can be seen, this is a good opening loop that creates credibility, grabs the audience attention, and stimulates their desire to know more. As the video continues, it should provide hints that allow the viewers to correctly identify or guess the new capital of world diamond.
Use a Professional
It is important to approach online videos like the commercials we watch on the television. In practice, a home-made video that is poorly produced is worse than node video at all. Accordingly, it is important to find a videographer who has at least basic equipment and understands the procedure of creating compelling storyline. Today, there are many free applications or software one can use to create their videos. However, this is only advisable if one understands how to use the software and has sufficient knowledge on creating personal videos. In practice, the golden rule is that one should always hire a professional to help them in creating their videos. Hiring a professional to create the videos has the following advantages. First, a professional would complete the video quickly and ensure that it is released to the targeted audience at the right time. Second, the professional will always provide guarantees against any failures because there is a contract on what they should deliver. Third, professional videographers help include minute elements and details that a non-professional would easily omit in the video. Finally, professional videographers can provide tips on how to optimize the video and ensure that it garners top views on different platforms. In practice, this is called third opinion. It involves other people spotting the strong and weak points whenever one is creating a new video. Based on the opinion, the video will always be improved to satisfy the needs and expectations of the viewers.
Despite the many advantages of using a professional, one will have to part with some amount of money for the video to be completed. To most people, this would be ridiculous considering that they can easily shoot videos using their phones and edit them using free online software and apps. The cost one will incur at the end depends majorly on the professionalism and experience of the person hired. In general, using professional videographers is highly recommended especially when one does not have basic knowledge and skills in creating videos. It is ideal because the owner of the video will continue being in charge and control of the entire process. In simpler terms, the professionals do all the work while the owner of the video retains the ultimate say on the process and outcome of the project.
Supercharge Your Content
High quality and engaging videos are largely dependent on the content they carry. For this reason, it is important for a videographer to focus on writing the content readers like as well as how the readers like it (content). When the content of the video does not provide the viewers with value, solve problems, answer questions, or entertain, then there is no purpose of creating the video. Poor content always fails to resonate or get shared between viewers and their friends. In practice, creating the content that viewers will fall in love with is not just about the creation process, but also the approach of creating the content. There are a couple of ideas to unlocking one’s creative juices and increasing the chances of creating videos that many people will watch to completion and share with friends or other pages and platforms. First, the contents of the video should be irresistible. Great video content is all about the art of seduction. Every scene in the video should capture the viewers’ attention by entertaining them and causing them to hungrily wait for the next scene. According to a study by the New York Times, 94% of people share any content simply because they believe it is helpful. The content being created should not simply be educating, but also entertaining. Irresistible contents are always entertaining, and, therefore, the need to bring delight even to the most practical contents. Lastly, backing up the content of the video ensures it is credible to the viewers. Credibility brings trust and causes people to share the content with other people and on other platforms.
Second, create mobile friendly versions. According to a survey conducted by Google in 2015, more people use their mobile devices to search different content. In order to give viewers what they need, the video should be created in a mobile friendly version that people can easily access on their phones rather than on desktop computers.
VideoSoftware Tool Kit
High quality videos need to go through video editing software to improve and add various features that cannot be captured using the camera. The video editing stage is important and helps many video producers to appeal to the senses of their targeted audiences. Having the right software is important when one wants to create hot online videos. Picking the right software is similar to picking the right car that satisfies the needs of an individual. Today, there are dozens of video editing software in the world. However, not all video editing software can create the right videos that attract views. Even though there are many applications to create and edit videos, the following are some of the most popular tools one can use to create good videos capable of attracting millions of views. The Premiere Pro The Premiere Pro costs at least $50 each month. Since its introduction, it has become popular non-linear video editing software throughout the world. It can be used successfully for small or large video projects. The main advantage of the Premiere Pro is that it is consistently updated to incorporate new features. This is important because of the constantly changing environment of creating videos. Accordingly, users get to use the latest features that enable them create top-rated videos. Similarly, Premiere Pro has become a known brand because it integrates its sister programs such as After Effects, Media Encoder, Audition, and SpeedGrade. When the built-in programs of Premiere Pro fail to work, it is possible for users to transfer easily the Premiere timelines between the programs. Moreover, the Premiere can be used to create or refine videos of all codec and formats. Lastly, the Premiere is very adaptable and open because it functions well with other platforms.