Ebook Sample Content Preview:
66 Provide a low and high priced version of your product. Show benefits of each version side by side. People usually spend a little more for extra benefits and features. When they are side by side, the one with the most benefits usually grabs people’s attention quicker too.
67 Offer the reprint rights to your free e-book. You can allow people to sell it. Your ad in the e-book will been seen by proven, money-spending customers as well as freebie seekers. You could also provide people with proven ad copy and an e-book cover graphic.
68. Make your target audience's experience reading your ad positive. You could educate them, tell a joke to make them laugh or compliment them to make them feel good. If their experience is enjoyable that's all it might take for them to decide to buy your product, subscribe to your free e-zine or join your affiliate program. All these actions can lead to income for you.
69 Redesign your product for specific niches. You can create multiple profits with very little work. For example, you could easily turn a business e-book into an online auction business e-book and auction it off at online auctions. You would have a whole new and related target audience.
70 Give your prospects discount coupons on other products when they purchase your product. It could be your products or other businesses you made deals with. Just contact other related businesses and propose your idea to them. They may do the same for your business too.
71 Start publishing an extra issue of your e-zine every week. You could charge a recurring monthly subscription for the free subscribers who want to view the extra issue(s) each week. You could also include no ads in the extra issue because you’re charging a subscription fee.
72 Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. Haven't you ever visited a web site which had graphic ads, text scrolling and flashing words all crammed together? If you have, it was likely you found it confusing and hard on the eyes and you just said ‘forget it’.
73 Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make every word count. Use short words, phrases, sentences and paragraphs. Also highlight attention-grabbing words like love, money, sex, etc.
74 Don't make the mistake and think that everyone will totally understand your web site message. Use descriptive words and examples to get your point across more smoothly. Don't use hard to understand words that they might have to look up in a dictionary because they won't, they'll just leave your web site.
75 Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it. Also when you repeat something it gets stored in your prospect’s brain easier. This may persuade them to buy later on down the road because they will remember it when they really need or want your product.
76 Don't push all your words together on your web site. People like to skim; use plenty of headings and sub-headings. People don't have time to search and read through every word. It's also harder to read online than offline. But you could remind them they could print out your web page to read it later when they are offline.