11 Easy Ways To Get Clients Without Having To Cold Call MRR Ebook

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This isn’t my favorite technique. But, in the beginning, it is a great way to start for those who are not yet comfortable talking with business owners.

But there is a technique to direct mail that you should follow. You need to get the business owner to open your letter which is the first hurdle. Then you need to get them interested and call you. There have been a lot of techniques discussed on this forum about how to get your letter opened.

I’ve pretty much tried them all, but there is one that I have had a lot of success with. A few things I’ve tried have included putting a red “Confidential” stamp on the envelope. This might entice someone to see what’s inside. But I still didn’t get a lot of responses. I’ve also tried putting bulky items in the letter which seemed to increase the open rate a little more.

But, hands down, the most success I have had with direct mail is using a Priority Mail envelope. It’s a big cardboard envelope from the post office. Yes, it’s more expensive than a stamp. Right now here stamps are 44 cents I believe. One of these envelopes costs about $4. But the call back rate that I received drastically increased once I used these envelopes. People throw away envelopes all the time. I doubt anybody throws away one of those big cardboard envelopes.

You may not be able to afford to send many of these in the beginning. But once you land a few clients, invest some of your profits back into this method. Your letter will definitely stand out and be opened.

When it comes to the letter itself, do the same things I’ve already talked about. Keep it short and simple. All you need to do is encourage them to give you a call. You will be much more successful if you close the sale in person than through a letter.

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