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When most people think about how to get more traffic and sales with their autoresponder, they have a handful of good methods come to mind. Turns out there are quite a few ways to use an autoresponder to grow your sale, and you’re about to discover 17 of these proven methods. Take a look…
1. Follow Up After The Sale
Whenever you get a new customer, you should add this person immediately to your customer mailing list. You can then send a series of follow up emails to promote related offers.
For example, if you sell a social media marketing report to a customer, then you might follow up with a series of emails that are designed to sell an in-depth Facebook marketing course.
2. Teach People How to Use What They Purchased Another good way to use your autoresponder is by sending out a series of emails that helps people make the most of the product they just purchased from you.
For example, let’s suppose you sell a meal-planning and fitnesstracking app to people who want to lose weight. You can then send out a series of emails which teach customers how to make the most out of the major features of your app, such as:
- How to use the app to count calories.
- How to use the app to balance macronutrient levels.
- How to use the app to calculate how many calories they’re burning with exercise.
And so on. Every email should teach them how to use a feature, and then encourage them to take action.
The reason for doing this is because when people take action and get good results, they’re naturally more satisfied with their purchase. This produces three benefits for you:
- Reduces product refunds.
- Makes it more likely the customer will buy something else from you.
- Makes it more likely the customer will tell his or her friends about your offer.
3. Distribute Ongoing Freemiums That Lead To Offers The idea here is to surprise subscribers with unannounced bonuses that will keep them opening your emails with anticipation. They never know when they’ll get the next freemium, so you can bet they’ll open all your emails.
Now here’s the key…
You’re not just delivering a bunch of freebies to people. Instead, you’re offering high-quality products that naturally lead to paid offers.
- You might offer the “lite” version of an app for free. If people like what they see, they’ll upgrade to the premium version.
- You might offer one video module out of a training series for free. Again, if people like it, then they’ll purchase the entire set of training videos.
Here’s another idea…
4. Drive Traffic To Your Blog
What you do here is direct your list to your most popular archived, evergreen articles.
Here’s why: if you can get people to get engaged on your blog, then you have a chance to put various links and calls to action in front of them. This may include:
- Links and calls to action embedded right in the articles themselves.
- “Feature product” ads in your sidebar.
- Product ads at the end of articles.
5. Do JV Swaps
The idea here is to do ad swaps in your respective newsletters with your marketing partners. Here are a few ideas:
- You promote each other’s lists. In other words, you encourage your subscribers to join your partner’s list, and your partner does the same for you.
- You encourage your subscribers to follow your partner on social media (and your partner returns the favor). - You promote your partner’s product, and they return the favor.
Next idea for making the most of your autoresponder…
6. Poll Your Audience
What you do here is use your newsletter to poll your audience and learn more about what they want. You can ask them questions to help uncover information such as:
- What are their biggest niche-related problems?
- What solutions have they tried?
- What are the shortcomings of these solutions?
The answers to these questions will help you send out content and offers that your newsletter readers really want, which will in turn increase conversions and sales.
7. Build Relationships
If you just blast your email list with one cut-and-paste promo after another, your conversion rate is likely to stagnate. That’s because your subscribers don’t know, like or trust you – all of which are essential to sales.
Point is, give your readers a chance to get to know you. You do this by:
- Sharing personal stories. It’s best if these are nicherelevant stories, but sometimes you may just drop in notes about what’s going on in your life, such as going on vacation or having a baby.
- Sharing case studies of what happened when you used a particular product or strategy. Be sure to share lots of data, but also share the personal side of the story, such as how you felt, which is inspirational and motivational.
- Allow real access. This means ask for feedback, and then answer your subscribers when they provide that feedback. You can also direct readers to a blog or social media platform to interact.
8. Train and Motivate Affiliates
This is a great way to use your autoresponder, but it’s something that a lot of affiliate vendors overlook. Check out these ideas for what to send in your autoresponder series:
- Send out a series of training emails that tell your affiliates exactly what to do to make money with your affiliate program.
- Showcase other successful affiliates to motivate inactive or inexperienced affiliates.
- Send out other motivational material to get inactive affiliates excited about promoting your products. Next up…