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5 Ways To Build Your Authority On Youtube MRR Ebook With Audio

5 Ways To Build Your Authority On Youtube MRR Ebook With Audio
License Type: Master Resell Rights
File Type: ZIP
SKU: 63243
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Introduction

Is your business utilizing the power of YouTube in your social media strategy? If you aren’t, then it’s high time that you do. Video promotion is become increasingly important for marketing a business in this digital age. It goes without saying that attaching a compelling image to your blog post will immediately increase the chances that it will be read and shared online. However, even these picture-perfect posts are being set aside in favor of video, a more passive form of information transmission. Even if you aren’t already utilizing YouTube, you may be wondering what else you can do to try and increase your fanbase, shares, and engagement.

When it comes to increasing awareness of your brand, there's something intrinsically authoritative about a brand that makes its own videos. Videos seem to lend more credence and validity in a way that blog posts and more traditional strategies of marketing just can't. This is especially true since 86 percent of modern consumers suffer from what is known as ‘banner blindness.' This means that if you want to reach your target audience, then you have to find a different way to advertise online. Creating your own videos and utilizing the power of YouTube can help to turn your business into an authority in your industry.

Video personalizes your brand in a way that images or the written word just can't. If you cast yourself in your videos, it will allow your audience to get a better sense of the person behind the business long before the video is over. Video can add a personal touch to your brand like no other medium.

Here are five ways you can build your brand authority with YouTube.

1. Take the Time to Understand Your YouTube Viewers

The only way that you will be able to build your brand's authority on YouTube is by making the kind of videos that your target audience wants to see. The only way that you will be able to create videos that will attract your target audience is if you thoroughly understand your viewers. To determine the kind of videos and content that your viewers want to see from your brand you have to brainstorm and decide on your ideal demographic. You need to know who your audience is, their age range, their interests, the kind of content they enjoy watching, and why that is tuning into other YouTube channels like yours.

You can start your brainstorming session by doing a search of relevant keywords to see what kind of videos appear in the searches. This will allow you to see what other types of videos are being made based on your niche. Look for videos that have a high view rate and check out their corresponding channels to see what their subscriber numbers are.

The more detailed you can get about who your target audience is, the more you can be sure that you've chosen the right approach with the videos that you are producing. If you want to build your authority on YouTube, then you have to make sure that you are providing the right kind of content to attract your target audience and encourage them to subscribe to your channel. You need to make sure that you take the time to clearly define your target audience before
you spend the effort in creating videos for your YouTube channel.

2. Make Compelling Videos

It's the same for blogging, as it is for Facebook, as it is for Twitter, as it is for YouTube, content is king. In fact, it is even more accurate when it comes to the videos that you create. The only way that you will be able to increase your following on YouTube and build your authority is if you have high-quality videos that spread across other social media platforms is by creating content that is worth sharing. This is where understanding your demographics becomes key.

So, what kind of content is worth sharing? As you probably already know, the most shareable content are the kinds of videos that are either extremely funny or that appeal on an emotional level in some way. While it can be controversial, these kinds of videos don't bring in the positive results in the say way as the heart-warming stories would. The last thing that you want to create is a boring video where you are standing in front of the camera with a potted plant and filing cabinet in the background, spouting out what makes your product better than all the others in a monotonous tone. No one is going to find that scenario exciting or funny, and they won't share the video which means that you won't be able to attract new followers or build your authority on YouTube.

Instead, you need to try and illustrate just how great your product is in a series of videos and make sure they are entertaining. You’ll need to find the style of videos that will work for your business, which means you’ll have to experiment with your videos until you find what works. Just make sure that the final style that you land on will either present your content in a funny or entertaining way, but ideally, you want to try to incorporate both into your videos.

3. Brand Your Channel Page

When it comes to building authority on YouTube, an easy way to do this is by making sure that your branding is consistent with your company website and across all social media platforms, including YouTube. You can customize your YouTube channel to be consistent with your business branding material by making sure that you are using the same colors, the same tone, and the same style on all your online marketing platforms. You also want to add your company logo to your page; you can either use it as your channel profile photo or include it in your channel banner. Either way, you want to make sure that your target audience can quickly identify your brand when they visit your channel.

An important thing for you to remember is that you will not be able to change the name of your channel once you have set it up on the platform. This means that you need to make sure that you choose the right name that will attract the right audience to your page. You can do this in the content planning stage before you even sign up for a YouTube business channel.