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31. Get straight to the point
Sometimes, getting to the point quickly actually helps in boosting your conversion rates. Do this by test deleting your first few paragraphs or even your first few pages of copy, you might be pleasantly surprised by the results reaped.
32. Buyer personas
Companies have tried to use buyer personas and found that it is an effective technique to boost conversions. For example, RightNow Technologies increased their conversions 4x by building a persona focused site.
33. Real things boost conversions
When offering a physical product, do everything you can to make it real to people. Take photos of it alone, take it with a person and think of ways to make your product real to visitors.
34. Mad Libs style form
Companies have tried a Mad Libs Style form and seen amazing conversion results. Vast.com increased conversion across the board by 25-40% by doing that.
35. Few clicks to order page
As previously mentioned, the simpler the checkout process, the higher your conversion rate. Lead your visitors to your order page or buying page with as few clicks as possible. The more pages you add in between the sales page and the order page, the more dangerous your sales process becomes.
36. Single column sign up forms
Eye tracking study showed that single column forms work better in boosting conversions.
People are convinced by facts and figures. Supply potential buyers with whatever metrics you can give: Size, weight, page count, amount of content - anything that might be useful to help someone make a decision.
38. Big call to action button
Just by increasing the size of your call to action button can drastically heighten your conversion rates. This was what happened to SAP BusinessObjects, who turned their regular blue link into a big button, and improved conversions by 32.5%.
39. Fast page load speed
People generally don't like to wait for pages to load. Fast loading pages have a higher percentage of chance for people to see your irresistible offer and boost your conversion rates.
40. Don't just say it, prove it!
Visitors to your site are often strangers. They don't believe what you say because they don't know you. Hence, the way to convince them to convert is to give them facts, samples, videos, and demos. Depending on your niche, present social proof and testimonials like checks, charts, endorsements, etc. Back it up and they might believe it.
41. Action oriented copy
Change the tone of your copy by first altering the wording of your headline. Headlines have the most impact when it comes to converting a potential buyer into a customer. For example, L'Axelle changed the tone of their copy from"Feel fresh without sweat marks" to "Put an end to sweat marks" and so on. This take-action feel performed 93% better.
42. Quality writing
Make the text easier to understand by using attention-grabbing headings, bullet points and etc. Ensure that all your descriptions are clear and useful.
Place your call to action on the left of your website. According to eye tracking software, readers often read from the top left of the website. Hence content on the top left corner of a website should be optimized with a call to action. For example, Less Accounting test showed that a layout with calls-to-action on the left hand side worked better than a reverse layout.
44. List building
Build your list by collecting opt-in email leads and follow-up with this list once in a while. Getting contact information such as email addresses is vital to increasing your conversion rates. If you are able to get their physical address and phone number, you can expect an even higher response to your promotions.
45. Focus on a single action
A website with many actions can confuse the reader and make them bounce off the page without even looking at what you have to offer. Focus on one single action on your site and see conversions grow. For instance, the Weather Channel watched conversions jump 225% after decluttering their home page and presenting a clear, single action.
46. Offer free things
Giving away free material on the front end can help you to prove your trustworthiness and quality of your products to potential customers. When people have seen and felt the quality that you deliver for the free product, they will be willing to explore your other products even if they have to pay for it.
47. Use huge customer photos on your homepage
Depending on your niche, huge customer photos on your homepage and testimonials that accompany the photos can dramatically increase conversion rates by leaps and bounds. Test it to find out.
Share information by blogging. Building a blog helps in establishing expertise, because your writing shows people you know what you are talking about. Creating tutorials, whitepapers, and videos all help visitors to understand who you are and what you are trying to teach. Once they experience the quality of your content, they will keep coming back for more.
49. It's all about the TEST
Always test your copy or sales letters. Examine headlines, intro paragraphs, graphics, pricing, etc. Even if it means to have headlines produced two or three times the results of their original, rewriting your copy can strengthen your stand and convince your visitors how good your product is hence increasing conversion rates.
50. Discounts
People are attracted by bargains therefore show discounted prices of your product. An example of a company which used this strategy is the Corkscrew Wine Merchants, who got a 148.3% improvement on product page after they featured a discount sticker.
- File Size:341 KB
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