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You may have attended teleseminars that had guest speakers. This is a common practice, and it is definitely one that you might want to consider, depending on what the purpose of your teleseminar is.
In most cases, however, when you hear a guest speaker on a teleseminar call, the chances are very good that the guest speaker is actually a joint venture partner…somewhere in the mix he has a vested interest in the teleseminar being a success.
He may be the creator of the product – or one of the products – that is being sold. He may be paid for being a guest speaker. He may be volunteering as a guest speaker in exchange for promoting his website or product, or to build credibility and his brand name.
So, do you need a guest speaker? Again, that depends on the purpose and scope of your teleseminar. Are you selling someone else’s product? If so, having the product creator on the call is beneficial to you. Do you need additional content? You might find an expert on your topic that wants the opportunity to do a little self-promotion in exchange for helping you out.
Do you need an expert to deliver information that you are not an expert on? You might want to pay an expert for their time and knowledge. As you can see, there is no pat answer as to whether or not you need a guest speaker. There are too many variables to consider.
But, if you do decide that you need a guest speaker, you should definitely try to find one. You can offer to pay them a set fee, offer a percentage of the proceeds, or let them promote their product or website during the call – despite what you are promoting during the call yourself.
Your guest speaker will want to discuss the content of the call with you in advance. You might want to learn as much as you can about the speaker, and how that speaker relates to your topic, so that you can come up with a list of questions to ask the guest speaker.
This is an interview style call – where you ask questions and he answers – and the audience also gets to ask questions of their own either during the call or towards the end of the call.
If you are at a total loss, the guest speaker will often help you out, and let you know which questions to ask him. Let him know that this is your first teleseminar and you will be surprised at how helpful that guest speaker can be.