Affiliate Classroom : Pay-Per-Click Success Give Away Rights Ebook

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Around 1995, business on the Internet became a hope and interest for many. That was just 12 short years ago, and today, Internet businesses are booming. The playing field has been leveled to the point where even the little guy really can compete well with big corporations.

During those 12 years, many methods of marketing a business have come along. Some have stayed around and continue to be successful today, while others have gone, having had little or no success, or have been replaced by technological advances.

But during this 12-year period, those technological advances have given us an exceptional opportunity to market our businesses based on the words people type into search engine queries. We now have Pay-Per-Click marketing, or PPC as it is commonly known.

The concept behind pay-per-click marketing is pretty straightforward. You select keywords, write your ad, bid on the keywords, and pay for the number of clicks that you receive, with the amount owed based on what you bid and the number of clicks that were received. The more you bid, the higher your ad is placed on the webpage.

The most commonly known source for PPC traffic is the search engines, such as Google’s AdWords advertiser program. But many other search engines have followed suit and also offer PPC advertising, including Yahoo! Search Marketing (formerly called Overture), Look Smart, and Lycos, among others.

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