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Video marketing is very similar to article marketing in many ways. You need great content to be successful. You need to do proper keyword research in order to attract traffic. In addition, you need to give people an incentive to visit your site.
A recent study by Comscore found that YouTube currently accounts for more than 25% of all searches on Google. Additionally, more searches are performed through YouTube.com than through Yahoo!
Video also has the power to covert very well. Some studies have shown that video sites have the power to convert as high as 30%! That’s phenomenal when you consider that standard websites typically convert at only 2-3%.
The major problem most people have with article marketing is the perceived difficulty in creating videos. Many people believe it is incredibly difficult and requires a lot of technical knowledge to create videos, but that isn’t always true. There are easier ways to create videos.
You don’t need to appear on camera. You don’t even need to do the voiceovers yourself. You can actually use computerized voices that sound quite realistic if you don’t feel your voice is appropriate for your videos.
There are many ways to create videos. You can outsource them for as low as about $25 per 30-second video. You can use a program like Flash to create them. You can create PowerPoint presentations and export them to video format. However, these things can be difficult for people with very little technical knowledge.