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If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market.
An authority can:
Persuade visitors into becoming lifelong customers.
Easily convert traffic into buyers.
Maximize their income quickly.
Expand into new markets easily.
Build a brand and audience in any market.
The first step in your journey to positioning yourself as an authority in your niche is to ask yourself two important questions:
Who are you?
What do you have to offer?
Seems like two rather easy questions, right?
Yet answering them carefully and thoughtfully will go the distance in helping you find the best entry point into your niche so you can truly connect with your target audience.
Because ultimately, all people are about is “what is in it for them?”
They need to know how you plan to help them, what you bring to the table and how you will solve their problems.
Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.
Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.
Note that I didn’t say “specific markets or niches”, I said topic.
That’s because it’s always best to position yourself so that people identify you as an authority on a very specific topic or category rather than the market as a whole.
For example, rather than trying to establish yourself as the authority of all things related to blogging, positioning yourself as someone who is known for teaching people how to drive traffic to blogs, allows you to connect to a specific audience.
This will make your marketing campaigns far more effective and targeted than when casting a wider net.
Of course you can always expand your focus later on so you can reach additional markets and cater to a larger crowd, but when just starting out, it will be a lot easier to position yourself as an authority if you focus on one specific segment of your market, rather than the market as a whole.
Trust me, it’ll cut down on a lot of research, trial and error and testing as well because you’ll be able to spend the majority of your time researching that one specific segment of a market and learning everything you need to know about it.
So, begin by taking some time to decide what area of your niche you’ll venture into. Then you’ll be able to study that segment of the market thoroughly, create a plan of action and execute quickly.
In the following report, I’ll share some of my best tips and strategies to gaining the upper hand in your market by positioning yourself as an authority.
Know Your Audience
Sounds obvious, right?
You need to know WHO you your audience really is and HOW you can help them.
In fact, knowing your audience is one of the most important things you can do when trying to establish yourself as an authority in your market.
This goes beyond just creating a quick overview of your average customer. Instead, spend time on the same websites, in the same circles and on the same platforms that they do.
Get to know the top, burning questions in your market. Find out what makes people tick, what they are responsive to, and what their triggers are. This will go the distance in later helping you create laser-targeted, effective marketing campaigns that will resonate with your core audience.
Always put yourself in your customers’ shoes. They don’t care about your personal goals – they care only about themselves and their needs - and above all else, how you will help them solve a problem.
Read that again: you’re the only one who truly cares about your business growth. Everyone else just cares about how your business can personally help them.
This means that your focus should always be on identifying key areas in your market where people are struggling.
Then you can use that information in many different areas of your business, such as: coming up with customized products and services that fill that need, developing a USP (Unique Selling Proposition) that offers a promise to solve that problem and creating marketing campaigns that trigger your audience into taking action.
Thorough market research is the key to success when it comes to gaining the advantage of becoming an authority.
Those who overlook the importance of truly understanding their audience even before they create a business plan or launch a marketing campaign will quickly discover just how difficult it is to gain traction.
In fact, without knowing your audience, you’re venturing into a market blindfolded with little chance of success.
On the flip side, putting time and effort into researching your market and connecting with your core audience early on, will make all the difference in your ability to create in-demand products and services that are a no-brainer for your customer base.
You’ll be able to stand out from the crowd, position yourself as an expert and easily convince people to give your brand and business a chance.
And your marketing campaigns will be far more successful and ultimately, cost you less in terms of time spent tweaking and split-testing campaigns. Because you’ll know what makes people tick.