Basic Copywriting! PLR Ebook

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Chapter 12 Keep It Upbeat

Almost all copywriting of marketing purposes should be upbeat, remember that you are trying to excite the visitor into purchasing your product or service. Always keep things vibrant, never dull or depressing. Negativity should be avoided, never tell a visitor something is not; instead tell them what could be.

You have one chance to grab the attention of your visitor, you need to do this at the very beginning of your copy and you need to reinforce this at the very end. It is advisable to use your best content at the top and the bottom of the page, at the top to grab attention at the bottom to make sure the visitor ends his experience on a high note.

If you are weak to finish your visitors will exit your site with a feeling of disappointment. They will no longer remember the upbeat and compelling introduction as well as the quality detail presented in the body of a copy. The only thing they will remember is a disappointing fadeout at the end.

It may help to consider that writing web copy is very similar to telling a story; you should start with a concise introduction that will set the scene. You should then continue to provide the storyline, you can think of your closing paragraph as the finale.

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