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MyBlogLog is one of the web's largest communities for blogs, and can help you track down a variety of related blogs in your industry, as well as setting up a profile for other users to visit review regularly. The biggest value of MyBlogLog is its ability to tag and identify relevant industries based on keywords; the front page will list the most popular blogs at any given time, and simply reaching the front page can offer a significant traffic increase—completely automatically. Building a community on this site largely depends on your level of interaction.
Since MyBlogLog requires users to 'invite' others to each community, it can be especially helpful in reaching out to a specific audience. You can search and refine the entire group of readers on the site by keyword; once your URL and description is uploaded to the site, it's possible to use this as your profile and network with others.
MyBlogLog offers several advantages for any startup blog, and even though it is free when you register, there are also paid services and programs available. A premium service will allow you to create a more comprehensive profile, and include images and photos as you grow. Even though this is not necessary as you begin, it can be a valuable community-building tool in the future.
MyBlogLog also makes it easy to track down individual authors behind a blog; instead of having to do an organic search using the major search engines, MyBlogLog authors are listed right within the site, along with author names and profiles. Simply joining another author's fan club can give you a chance to browse and explore related content and material easily.
Blogger and WordPress both offer unique blog communities that you are automatically registered in once the blog is published. Since the social networks on these sites are so large, it can be difficult to make an impact immediately. The best strategy here is to use them as a resource for related blog content and identifying other niche subjects. Both of them are easily searchable and indexed and tagged by keyword categories.
Google Groups offers you an opportunity to create your own set of community users and 'fans.' Although this is generally casual in nature, you may find some value for your business based on a significant subject or topic.
Identifying a theme for your group is the first step; after registering, you will be able to recruit group members and can easily start promoting your blog and website links in an unobtrusive way.