Over the last several decades, the real world has moved online, and so has the money. Whether it's for a commercial website, personal blog, turning a profit through online advertising, or finding a way to improve the exposure for your business, today's currency of success heavily relies on being able to cultivate more traffic to your website.
While the world may be getting smaller, the Internet is quickly getting much larger, and it seems that everybody wants a piece of the pie.
The good news is that a majority of visitors to the millions of websites, get funneled through the rather narrow search engines to the various sites. This leaves the market far from saturated regarding a division of resources. Therefore, there are still plenty of ways that you can successfully direct more people to your website.
Unfortunately, with everything good, there has to be something terrible. Most of the ways that you can drive traffic to your site as evident as they may be are only entirely understood by those people who have dedicated themselves to understanding Search Engine Optimization, (SEO) and digital marketing strategies, merely because they are more driven to do so.
Consequently, a job that is so simple anyone can perform it with the basic understanding of how to operate a computer ends up being done by specialized digital marketing firms that increase the operational costs for small businesses like yours.
Chapter 1 – Content, SEO, and Analytics
When it comes to driving traffic to your website, your first efforts have to come from your own backyard. The first and most important rule for building an excellent foundation for driving more traffic to your site is creating unique content.
As a small business owner, you need to learn to fully appreciate the vast array of tools that are at your disposal for you to use to make your site a fantastic experience for visitors.
The first rule in content creation is that you need to diversify your content among as many of the media formats as possible. This includes textual, audio-visual, exclusively aural, and so on. Every business will require a specific skill-set to survive and ultimately succeed.
However, most people just shrug these skills off as an everyday occurrence. This is why those people who are more willing to acknowledge their gifts will always receive more attention, more publicity, and ultimately more business through their higher web traffic numbers.
So, the first thing that you will need to do to start increasing your web traffic will be to isolate the specific skills that qualify you to succeed in your chosen profession. This could be your salesmanship, creative business modeling, financial acumen, investment skills, or strong research skills. Most small business websites that make it big, don't do it because they are loaded with business jargon, but because they can extract the qualities of great businesses into various articles and anecdotes, that the general public can relate to and can learn from.
This means that in addition to having your usual web content and products listed on your website, you need to have a blog as well. Your blog will serve as an exciting and informative target for your audience. Having greater public visibility will naturally lead to an increase in web traffic.
When you begin to create the content for your site, you want to identify the styles of content that will benefit you the most. Determine whether the information you are trying to convey will be better discussed in a short video, or will it be better to create a podcast or textual article.
Having a more significant variation in the styles of your content will allow the visitors to your site to scratch different itches depending on their mood at the time. By using various media to convey your information you can satiate your visitor's need to learn through video, audio, or literary outlets all at once. When it comes to the frequency of posted content, you want to make sure that you do so on a regular basis. Nothing turns away an existing visitor base quicker than a stagnant website.
People are only willing to invest their time in a site that continues to develop and grow, rather than wasting their time on a site that seems to be dying out and heading towards the cyber graveyard.
Beyond the kinds of content that you need to create, you also need to keep your eye on your website analytics. This is usually provided in-house through portals like WordPress, or through Google analytics for general internet sites. If you don’t already have it, head to Google analytics to complete an easy sign-up process. Boost
Once you've signed up for the service, you should begin receiving analytical data on the dashboard within a week. The analytics that you receive will allow you to identify the favorite pieces among your hosted content quickly and to determine whether or not a new video or article received public approval, which is determined by the amount of time spent, on average, on that particular piece of content by your audience.
If they sat through an appropriate amount of time to view the content in its entirety, then you can rest easy because you've done your job. However, if they move on after just 30 seconds, you may need to revisit your judgment regarding the topic or style of the content.
Keeping an eye on the analytics of your website, and tweaking your content accordingly will allow you to understand the tastes of your regular audience members better. This will help you to cater to your visitors appropriately so that you can work to nurture your growing visitor base.