It’s very misunderstood and branding is really something that you need to understand if you’re going to grow your business to you know the point where it's sellable in the future. If you’re going to grow your business to the point where you’re basically a household name—for the lack of a better expression.
Proper branding creates an anchor in the customer's mind which can be triggered by recurring events. When you really, really build a brand, every time that somebody has that recurring need in their life, your product is what’s going to pop in their mind and that is what branding is.
Proper branding also increases the perceived value of your product and your company. It makes you more sellable.
This video tutorial will teach you how to power a brand for your products and business!