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You will need to offer information regarding your mailing list on what you will be using the email addresses you have for. It will help to state what you will be doing so that any customers who are interested in getting into your mailing list will know what you will be doing with their email addresses.
You should also state in your policy what information you will have from the customers that you have receive the email addresses from. It helps to state that you will only have the email addresses of these people and that you will not have any other pieces of information from them. These parts of information include such things as addresses and credit card numbers.
You will need to emphasize in your policy that the only way how you will get any pieces of information outside of email addresses is when your customers buy items from you and send out their credit card numbers to pay for what you are sending them. This will be done when you build the perfect mailing list to help with getting people to trust your mailing list.
It is always helpful when working to build the perfect mailing list to look to get your mailing list certified by a third party. Groups like the TrustE group work to help with monitoring privacy policies and other security standards that websites follow. By getting your mailing list certified by one of these groups people will be more likely to join your mailing list.