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Free Traffic Tactic #5: Video Marketing
Several times a week I visit Youtube and do a search for videos. If I feel like laughing I'll type in something like “stupid” or “crazy” or “Will Ferrel” and I will usually pull up some truly hilarious videos. If I happen to be in a more serious mood and want to get the real scoop about world affairs or International Relations (I'm a bit of geek) I will type in the word “Chomsky” into Youtube's Search Engine and will usually pull up some incredibly informative videos.
If I had to chose, I'd rather absorb information in video form than in word form. Who wouldn't?
Videos are very informative and extremely easy to digest. That's why I usually watch movies rather than read the original written, book versions. By watching the movie or video version of a book I can experience the same images, feelings, and ideas in less than 3 hours and enjoy popcorn and a cold beverage at the same time Everyone loves videos.
Slowly but surely a video revolution is taking place on the Internet. You need to make sure you are not left behind. Recently I wrote an article about the importance of online videos, video blogs, and and the power of video marketing. Admittedly, most of this article does not apply to you as a blog marketer but at the same time I think it's important you understand the increasing power and importance of online video.
Below is the article I wrote in its entirety:
“Video marketing is easily the most powerful form of marketing online today as long as the video is put together properly and the right streaming techniques are used. Right now, online video marketing is in the exact spot that e-commerce was back in 1998. Needless to say, video marketing is here to stay, and like it or not, consumers have been conditioned to expect it. One of the most increasingly popular ways to enter video marketing is to establish a blog on a website and continuously add images, words, and videos.
Viral video marketing, as opposed to just plan video marketing, is often chosen as a way to promote a site because it is quite easy to accomplish. Usually these people are Internet Marketers like me who have done the research and understand how valuable viral video marketing is. Another benefit to this type of Video Marketing is that it can be utilized in a similar way to article marketing in that you can create content which can then be used for free on people’s websites, blogs and ezines. Viral video marketing is an essential part of your marketing mix.
One of the most increasingly popular ways to enter viral video marketing is to establish a blog on a website and continuously add images, words, and videos. If you add videos then you have transformed your blog into a video blog marketing machine. Video blogs are a new trend on the Internet whose time has come. The best time to learn about Video blogs is now, while the technology and skills are easy to learn. You can send video blog messages directly to your target market and bypass the most vigilant email filters.
New video blog methods and techniques are developing at warp speed everyday. Few people know how to use video blog marketing to sell products or services. Fortunately, learning video blog marketing is far from difficult and can quickly level the playing field if you're a small player. Not only is video blog marketing easy to learn, its also such a new technology that you can quickly turn yourself into an expert (ahead of the coming crowd). The door is now WIDE OPEN for people to download video blogs (called vblogs or vlogs for short) and watch them on their PSP's, cell phones, PDA's, laptops and especially their video IPODS.
You can even use many of the videos on YouTube and Google as content for your own site for free. Both Google Video and YouTube will provide you with the codes to embed the videos into your website or blog as well as myspace, etc. You may also want to look into Video Streaming Toolkit, which offers an all in one solution to stream videos on any web site with no additional monthly fees. Internet videos are so popular right now that even amateur videos are making headlines on websites across the Internet.
That’s yet another thing that makes video marketing so incredible; you can be a complete amateur and produce viral videos. This means that video marketing is very cheap, powerful, and accessible to just about anyone with an Internet connection. I should point out, though, that in marketing situations the load time, clarity and brevity are much more important than for standard streaming videos. You may therefore want to look into getting a copy of camtasia or some other kind of video editing software.
Using videos will increase brand recognition, create buzz and help you promote and sell your products or services more effectively. Video marketing is revolutionizing the way that companies can reach their audiences as it continues to become an increasingly popular medium amongst consumers. Utilizing online video marketing is a key business strategy for all Internet marketers. The persuasion power of video marketing is far more powerful than any of other comparative advertising mediums.