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Repurposing PLR Content
We’ve already touched on this briefly in the last section, but let's discuss repurposing PLR content in a little more detail.
Repurposing means changing the format or the contents of the package in some way that's significant enough to make it unique compared to anyone else selling the same thing.
One of the easiest ways to change a PLR product is by rebranding it with a new title and new graphics.
Many PLR packages include minisites and product graphics. If you use the stock website and images, your product will be instantly identifiable as the same as anyone else who also uses them. Making new graphics gets rid of that problem.
You can either create these yourself or you can outsource it through a site like Fiverr.com
It shouldn't cost you more than $50 or so for an entire minisite with new product graphics, or you can spend as little as $5 on each image you need.
Even if nothing else is changed, new graphics will make the product look like a completely different thing to anyone else's.
Another effective way to repurpose your PLR content is to convert it into multiple formats. The majority of PLR packs are written content - articles, ebooks, etc. - so you can take those and convert them into audio or video, for example.
This is easier than it might sound, even if you aren't very comfortable with recording videos.
There's no need for you to be on camera. All you need to do is create a Powerpoint (or Keynote or OpenOffice Impress) slideshow that highlights the important points in the bullets.
Use Camtasia, Cam Studio, Screenflow or any other screen capture software to record a screencast video of you reading the ebook or articles while you page through the presentation slides.
You might need to practice this a few times to get the hang of it, but once you've done it a couple of times it gets pretty easy to put together.
And once the video is finished, you can export the audio track to create an audio version of the content that your buyers can play on their iPod or record to CD to listen anywhere.
And remember what we discussed in the last section - once you have those audio and video versions you can convert the whole package into a "home study" course that you physically send to your customers, and can charge much more for.
Note: All these steps could be outsourced as well if you prefer.
One method of repurposing PLR content that most marketers overlook is having it converted into another language.
The internet is world-wide so there are many potential buyers who may not understand English. If the topic of your PLR isn't specific to any one country or location, why not have it converted into another language so you can sell it to people in other countries more easily?
If you're fluent in another language yourself you can do this yourself but if not, sites like Elance.com or oDesk.com are good places to look for a translator.