Ebook Sample Content Preview:
60 Maximize storage space using YouTube
We previously discussed that it is good to use multimedia content to convey your messages to your subscribers. However, Facebook limits how much you can upload. To save on space, you can upload the video to your YouTube account and post the URL of the video on your Facebook page.
61 Delete very old multimedia posts
Another way to save on storage space is to delete very old posts. Just make sure that you delete the oldest posts because some people still like to view your old posts.
62 Keep video clips short and concise
The purpose of this is not only to save on storage space. Most of your viewers might be very busy people. Even if they are not busy, most people are not patient enough to watch a lengthy clip. Keep your videos short, detailed, and complete.
63 Use designs that correspond to your market
When making a video, make sure that you use graphics and style effects that are suited to your nature of business. For example, it might not be appropriate to use playful music and childish themes in a video that targets adult professionals such as managers, supervisors, and CEOs.
64 Use subtitles on your videos
Some people might be using a computer that does not come with good speakers. Some might be accessing the web in a public place where the noise is bustling. So if you included voice in your video clips, it is wise to add a subtitle.
65 Keep video quality top-notch
Do not settle for mediocre and low quality video that looks like it is made by kid. Most of your subscribers will judge your company's capability based on how well you make video clips.
66 Hire experts to make the video
Do not let just anyone make the promotional video clips for you. Make sure that you ask an expert who knows the stuff.
67 Consider outsourcing the job to freelancers
Your team might not have a professional video artist. In which case, you can simply outsource the task to others. The internet is a good place to find freelancer video artists. Those from the Philippines are particularly impressive.
Always authenticate your videos with your own logo
Your videos should always include your company name and company logo. All your videos may start with the company logo and name.