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Confessions Of A Follow Up Marketing Geek MRR Ebook

Confessions Of A Follow Up Marketing Geek MRR Ebook
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License Type: Master Resell Rights
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File Type: ZIP
SKU: 18507
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Remember when I said earlier that I was getting a lot of the same types of email questions and concerns from a lot of people? Well, one of the biggest groups sending these questions were "new" customers who had just made a purchase. And were either having problems downloading the product, had lost their passwords, couldn't find the downloaded file on their computers, didn't know how to open/view PDF files, or something else along those lines.

So, I created another troubleshooting/FAQ type of report and plugged it into the new autoresponder sequence as "Message 1", along with a "Thank you for your order" statement, and their download links & passwords, or whatever other information might be pertinent.

I came up with this idea by asking the same question... "What's repetitive and can be automated?" And I decided, why not answer most of the questions my new customers usually ask me after they place an order, put that into a mini report, and send that to them along with the thank you email before they even ask the questions.

I also noticed that Jim Daniels is using a similar system for his products. Jim probably has the best example of this FAQ-type email that I've seen in use so far. I picked up a few things from his system that I hadn’t thought of, to add to this step.

For example, I noticed that he had inserted information about his "affiliate program" for the product into that first FAQ/thankyou email. Not a bad idea. I usually promote the affiliate program in a future email message, but may consider doing it in the first email instead. I haven't decided yet.

This initial "troubleshooting/FAQ" type email also cuts down on refunds and chargebacks since most of the product download and viewing problems are taken care of immediately. The customers don't have to email you regarding a 'new order' problem, and then wait for you to respond to their email. They have all the answers before their questions ever come up.

NOTE: I make it very clear in my email that customers should read the entire email before they contact me regarding problems with their orders since most of their questions will probably be answered in that first email. This one step alone cut down my email volume by at least 50%!

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