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Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?
Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.
In fact, the conversion boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days.
Does that sound like something you’d be interested in?
If so, let’s begin!
Polish & Shine
It all begins with ensuring that your website or landing page is optimized for conversion. Whether you are directing traffic to a sales page, or you’re sending them to a landing page, you need to make sure that your page will motivate visitors into taking action.
Here are a few quick and easy ways to do that:
Make Visitors Do Less Work
If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need.
Your opt-in form should ask for only their name and email address. You can segment your lists later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple. It shouldn’t take your visitor more than a few seconds to fill in the required information and subscribe to your list.
Additional form fields will severely decrease conversion rates because you’re bogging your visitor down. The less effort you require of potential subscribers, the easier it will be to grow a list.
Keep the page crisp and clean so that visitors aren’t confused about what action they should take, and make sure that all conversion elements are above the fold for optimal results.
Minimize navigation. In fact, eliminate it altogether so that all they see is the headline, opt-in form and incentive offer.
Also, pay careful attention to your headline. Make sure that it speaks to your visitor and gives them a reason to give you their name and email address. You’ll want to test out different headlines to determine what works best for your audience.
A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine. David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system.
He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”
Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear.
This means you need to be very direct. No guessing. No wordplay.
Replicate What Works for Others
Study successful landing and squeeze pages from within your niche and save yourself time by designing your opt-in pages around what has proven to work.
And if you really want to increase opt-in rates, add a video to your squeeze page or a high-quality product box or graphic that represents your incentive offer.
Offer an Irresistible Incentive Offer
You’ll want to make sure that you are offering something of clear value that resonates with your target audience. Don’t make the mistake of trying to cater to every potential client on one squeeze page.
For best results, create multiple landing pages that are aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way. Even when focusing on just one niche, it’s important to speak to segments of your market.
For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners while offering a free report on “Top 10 Tools You Need to Build Your Author Presence”.
Then, create a second landing page that is targeted towards intermediate authors who already likely have an online presence but are looking to maximize exposure and build their readers base. The better targeted your incentive offer is, the easier it will be to convince visitors to subscribe to your list.
Creating a High Converting
When it comes to your sales page, you need a very narrow focus so that you’re able to communicate with your visitor and convince them to purchase your product.
Keep your sales copy moving along by constantly engaging your potential customer. If your sales copy doesn’t get you excited about your product, don’t expect that it will convert visitors into customers.
You want to guide your visitors’ attention to the most important elements of your copy using bullet points, headlines and sub-headlines and other visual cues. Keep them glued to your copy!
Use short, concise sentences so that visitors can quickly scan your copy for the information that’s most important to them.
Don’t bog them down with endlessly long paragraphs of text. And use images or video content whenever possible to maximize engagement and humanize your brand.
Speak their language. Use every day language, as though you are talking to a friend.
Your visitors will feel more relaxed when reading your sales copy if they aren’t forced to Google unfamiliar words.
If your product is aimed at beginners, using everyday language, rather than fancy wording, will also ensure that they aren’t overwhelmed or concerned that they won’t be able to utilize your product effectively because it’s too advanced for them. Your sales page is not the place to show off your linguistic skills.