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When it comes to electronic shock collars and other dog training aids, the market seems to be leading in a very specific direction: The direction that this market is taking is moving toward creating products that deliver the same quick and efficient results for dogs that bark too much, while not providing too much discomfort for the dog. Many companies are coming out with types of electronic shock collars that do not hurt or cause as much discomfort as older models of electronic shock collars.
As the companies developing these collars continue to fine tune their products, they work to develop the perfect combination between creating a level of comfort for the dog, and creating fast results through what is still essentially negative reinforcement to prevent constant barking from occurring.
There are a number of primary brands out there that produce electronic shock collars, with new companies coming out on a consistent basis. While there are a few brands that dominate the market, the first company that is capable of producing an electronic shock collar that does not come with a healthy dose of controversy will probably dominate the market in the end.