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Now that you have understood the target audience, their line of thinking and the kind of actions you should take to attract the right people, you are ready to explore the various ways in which you can make your webinar known. Throughout the process, you should never lose sight of the main purpose of conducting your webinar. For instance, if the webinar is being conducted to promote the sales of your sports gear, then you have identified the target audience as people who are passionately involved in adventure activities or are themselves in the same business.
Have you identified what you are good at? Is it blogging or social networking? Well…it’s time to identify it and put your energy in to it. The first step is to open your own blog and write about adventure sports. You can mention that you are conducting a webinar on the kind of sports gears required for all kinds of adventure activities. You can include all the special features of the webinar, which you think will arouse interest of people visiting your site. It is necessary to start your blog well in time so that people are able to follow your blog if they are keen on attending your webinar.
You can cash in on the fact that many people search the news websites for information on various things. So you could have a press release through any of the wire services such as the business wire. On such platforms, it is important to give information such as who exactly is the webinar for and what is it about? Because the search criteria that people use are specific and you need to use those specific words in the headline.
Do you think that the younger people will be more attracted to your webinar? If that’s the case, then you can promote the webinar through various social networking websites such as facebook, twitter and so on. There are many micro blogging services also which you can make use of. You can always use banner advertisements that can be easily displayed on websites related to the topics of your webinar.
It would be a great idea to try link building. For instance, to promote your webinar about adventure sports gear, you can joint venture with a travel site for providing a link to your website which gives them the information about your webinar. The underlying logic of doing this is to attract those people to your webinar, whose interest already lies in the same direction. Of course since this is going to be a paid initiative towards promoting your webinar, so you can decide whether it’s worth it or not. This means that each sign up will entail you paying up a commission to the affiliate website.
There are other ways in which you can promote your webinar, such as putting posters or distributing flyers at shops, talking about it to everyone you meet, sending mails to people in your mailing lists, sending it across to your alumni and so on. If you don’t want to send a mail directly about the webinar, then you can write a short but catchy line about it in your signature line. Well it is your ingenuity that will play a role here.