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An Introduction To Social E-Mail Marketing
While some people would like to have you believe that e-mail marketing will soon become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of communicating with friends and customers will soon be strictly social and skip the e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and LinkedIn are a great way to stay in contact with your crowd we still need to heavily focus on quality e-mail marketing.
ForeSee.com results report on social mediareports that 64% of consumers that are active on the Internet if given the choice prefer promotional contact from retailers by e-mail over of social media.
There's also been tests and reports that have proven many times that e-mail marketing still pulls much higher conversion rates when selling products to consumers than any other type of customer contact including all forms of social media.
Admittedly social media outlets are a great way to get subscribers on to your e-mail list with freebies and premium bribes offered through the social media outlets such as Twitter and Facebook, following up with those customers is best done through direct response e-mail.
While there is very little doubt that social media is here to stay, I predict that in the very near future were going to start seeing e-mail begin to develop its own social medium interaction in ways we have never seen before..
A perfect example of this is a new app that you can hook up to your Gmail account called Rapportive.com
Rapportive is an incredible new Gmail app that shows you everything about your contacts right inside of your e-mail inbox.
Rapportive gives you instant updates on what your e-mail contacts are doing in all of their social media accounts including Facebook, Twitter, LinkedIn, and more.
Rapportive gives you content rich profiles right inside of your Gmail account including a photo of the person you're talking to. This kind of social interaction in your inbox gives your e-mail a more personal feel.
There are also links to allow you to follow anyone you may be e-mailing on the off chance that you're not already socially connected to that person.
Another very cool feature is that Rapportive replaces the Gmail ads within your e-mail inbox, so now rather than looking at ads you can find out what's going on in your friends and customers lives without even logging into Facebook.
This is e-mail and social marketing on steroids, would you expect anything less for 2018 in your Internet marketing business?
If you are not using Rapportive yet in your Gmail or Google apps e-mail account you need to start using it today, plain and simple if you're at all serious about your Internet marketing business.
Targeting Your Email Marketing
One of the most important new aspects of e-mail marketing is making sure your content is highly targeted to your customer base.
One of the ways of being sure you are targeting your customer base correctly Mr. heavy experimentation and split testing of your content.
Think about every e-mail that you send to your customer list as if you were sending it to your mother or best friend. When you write like you're talking to a single person or a small audience of good friends you're going to connect with your customer list on a much more personal level.
Now that e-mail marketing is been so popular for so many years many people that haven't gotten a new e-mail address in over five years are subscribed to so many darn e-mail lists that is incredibly easy for your e-mail to get lost in the crowd.
Because of this we need to make sure that your e-mail stand out, and that you also build a relationship with your customer base.
Some of the ways that you can target your e-mail are by paying careful attention to things such as:
- Subject lines
- E-mail date and times
- Amount of free content vs. amount of pitching
The overall tone of deciding if you want to talk your customer in a professional or personal tone depending on the type of product and type of niche that you marketing.
Segmentation Through Analytics
Most e-mail marketing responders nowadays come with highly targeted segmentation and analytical tools to help you do multiple different types of testing with your e-mail list on every single e-mail that you send.
In 2018 it's incredibly easy to find auto responders that will allow you to send an e-mail on any given subject today, and then in a few hours or even tomorrow pull report that tells you exactly which subscribers on your e-mail list
1. opened your e-mail
2. click date link in your e-mail
3. forwarded your e-mail on to a friend
Can you imagine how powerful it is if you send an e-mail to 2000 people and tomorrow you figure out that only 500 of those people clicked through to your products page?
With this information there are multiple different things that we can do.
We can send another e-mail to only the 500 people that clicked asked what they thought about the information presented at your website and to ask them to buy.
Another option is we can send a separate e-mail to the 1500 people that did not click the link in your e-mail and ask them why. You can now create some sort of urgency about a free report that's going to disappear or a video that will only be posted for a limited time so they need to click today to get access.
By being able to give specific instructions to people based on what they did with the previous e-mail that you sent them it is incredibly easy to steer your customers in exactly the direction and sales funnel that you wish them to go.