High Quality PLR Article 2016: The Art of Using Email to Sell
Selling by email is different than selling on a sales page. Sales letters have to work under the impression that they have just one shot to make a sale and have to hammer in all the benefits and go for an instant close. Email on the other hand has the benefit of a relationship and ongoing contact.
A great email title should jump off the page, grab a hold of your reader's attention and almost force them into opening the email. A poor title on the other hand will easily be skimmed over and lost.
Your welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future. With a poor welcome message, they may very well never open your emails again.
Before we go over what makes a great welcome message, let's go over some all-too-common mistakes that people make in their welcome messages.