Email Signature Methodology MRR Ebook

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5. Conferences & Events

Is there a company trade show coming up soon? Or maybe you are speaking at a conference? Change your email signature to reflect that. While your email signature might not necessarily help you generate more registrants, it will surely spread the word about the event and gain some awareness among your target audience.

6. New Marketing Offer

If you are an inbound marketer, you must have a few offers lying around. They could be a number of different things, such as whitepapers, ebooks, webinars, or kits. Which ones are the best at converting traffic into leads? (You can tell by looking at their corresponding landing pages' visitor-to-submission rates in your marketing analytics). Identify your best performing offers, and then expose them to more traffic! Use your email signature to share a link to a popular ebook or a webinar. Or if you're currently featuring a new campaign that highlights a particular offer, use that in your signature instead.

7. Case Studies

Salespeople love this one! If you're talking to potential customers, what’s better than sharing stories of successful ones? Use these examples profusely, and make sure you highlight some data points. For instance, you can mention how the ROI of a customer has increased since they started using your services or product. You can even quote a customer in your email signature!

8. Industry Research

Speaking of data, don't underestimate the impact that facts and figures can have in a marketing context. People on the web are overwhelmed with vague information, which encourages them to look for specifics. If you publish an industry report based on proprietary research, consider including a link to it in your email signature.

9. Free Tool

If your company happens to have a free tool, such as an online calculator, educational game, or even a free trial, give it some marketing love. Free online tools have the power to engage readers and get them further interested in your product or service.

10. Demonstration of Your Product / Free Consultation

When you are having a tough sales month, consider using an email signature that promotes a free consultation with your team or even a demonstration of your product. In that way, you'll increase traffic to these middle-of-the-funnel marketing offers and show your sales organization that you're taking advantage of every possible opportunity to help them out.

• License: Master Resell Rights
• Category:Ebooks
• Tags:2016 Ebooks Master Resale Rights