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As you have seen, when you want to promote a particular Clickbank product, you do so by using an encrypted hoplink that you create on the site.
As I suggested earlier, the encrypted links that Clickbank generate are pretty ugly. However, I would suggest that the way most affiliates use these hoplinks is even uglier still!
The basic concept of Clickbank product marketing is that armed with your unique affiliate link, you use that link to send targeted visitors to the original product sales letter hosted by Clickbank. If that sales letter does its job efficiently, it generates some sales and therefore you can expect commission checks to start arriving in the post.
This is all well and good because getting these checks in the post is the reason that you are promoting Clickbank products, right? Hence, if you send visitors to the sales letter and generate sales, that would appear to be your job done.
This is exactly the principle that most affiliate marketers follow and the way they run their business. They have a unique affiliate link (shortened or ‘naked’) which they use in promotional materials to send traffic to the product sales letter page. When this action generates a sale, they get paid a commission.
However, the critical point that they miss by doing this is that at this point, the story as far as that particular customer is concerned is finished from their point of view. The customer has bought and they have received sales commission but now they have to find yet another prospect for that particular product, because that customer has just removed themselves from the affiliates personal business by making a purchase.