Ebook Sample Content Preview:
Social media is today one of the biggest tools that marketers have to promote their brands. This is a particularly direct, targeted and personal means to connect with an audience. It lets you do this in a way that is persuasive, pervasive and purposeful and it allows you to create a real synergy between your marketing and your website or blog.
And when it comes to social media marketing, nothing beats Facebook. Facebook is not only the biggest social media network by far but it is also the best suited to marketing with the widest selection of highly powerful tools and the most data for you to use to find the right audience.
Facebook Cash Bandit Whereas other social media sites provide occasional distractions, Facebook has become one of the main reasons that we go online. Its users outnumber the population of any country on Earth and those members are more highly engaged than they are on any other site. Specifically, there are over 1.71 billion active Facebook users today, which is a 15% increase year over year. That means that Facebook is still growing, despite naysayers. Every single day, those users generate over 4.5 billion likes. And every day, 1.13 billion people log onto the site. On mobile alone, there are 1.57 billion active users. Five new profiles are created every single second and 300 million photos are uploaded daily. The average time a user spends on Facebook per visit is 20 minutes. For American’s it is twice that. All this paints a very clear picture of a social media network that has become a huge part of our lives and that is embedded as a cultural phenomenon. At a party, you are just as likely to ask for a stranger’s Facebook name as you are their mobile phone number. Facebook is used to plan weddings, to organize stag parties, to share holiday photos and to catch up with old friends. Even employers use Facebook to conduct background checks on future employees. What does this mean? It means that if you want to find a channel that will allow you to connect with a gigantic and huge audience, then Facebook is the best place to do that. In short: if someone uses the web a lot for shopping, then there’s an extremely high chance that you will be able to find them on Facebook. If they don’t? Well then, they’re not a particularly useful lead to begin with!
Facebook Cash Bandit Introducing Facebook Ads But what’s really great about Facebook as a marketer, is that it gives you the tools to reach that audience directly. Better yet, it gives you the tools to reach a specific sub-section of that audience and to thereby connect with exactly the right kind of person who will want to buy your product. It then allows you to convert those leads from cold leads, to warm leads, to customers – and to keep them highly engaged with your brand along the way.Facebook Ads are one of the most effective ways to do this, allowing you to hone in on precisely the type of person that will want to buy your products. What’s more, is that they allow you to do so in a manner that lets you tightly control your spending, ensuring that your advertising falls within budget and that you can scale it as you grow your business. Then there are all the countless advanced features – like CPA – and the amazing external tools that allow you to get even more from your advertising campaign and to grow your business all the more effectively and quickly. Of course though, like any tool, Facebook Ads is only as effective as the person using it. The campaign you design is what will ultimately impact on your success or failure and this is where this book comes in. Here, you’ll learn all of the technical aspects of Facebook Ads and you’ll see how to get started with your own campaign, your own page and your own brand. But more importantly, you’ll see how to make sure that all those things are designed well and that they will give you the best Facebook Cash Bandit chance of success. You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. You’ll see that the most important place to start when creating your Facebook marketing plan is with the right brand and the right product and perfect synergy between those things. And ultimately, you’ll learn what this means for you. You’ll learn how to generate fans and followers and turn those into excited customers! What You Will Learn Throughout the course of this book, you will learn:
How to create/choose a product that people want
How to choose a niche
How to create a ‘buyer persona’
How to create a great Facebook page with a strong brand
How to set up Facebook Ads
How to choose from the different types of Facebook advert
How to track your progress and use insights
How to use advanced features like targeting
How to budget for maximum ROI
And much more!
So without further ado, let’s get stuck in!
Facebook Cash Bandit
Getting Started With Facebook Ads
What’s the first thing you’re going to need in order to start being successful with Facebook Ads? A Facebook account?
What you’ll need to begin with is even more fundamental than that. Specifically, what you’ll need is a brand, a website and a product to sell. If you’re going to use any type of advertising, then you of course need something that’s worth advertising!
And that thing you’ll be advertising needs to be compelling and exciting enough that you can find a large audience of people who want it.
So let’s take a look at where we’re going to get started: by choosing a niche. If you already have a niche, blog and product Facebook Cash Bandit then you may consider skipping this chapter. My advice would be don’t: we’re going to be covering some fairly advanced concepts here and you might decide that you actually want to reconsider your current strategy once you’ve read it through… Choosing Your Niche Your niche is of course your subject matter. This is the topic you’re going to be tacking with your blog and therefore, the industry that you’re going to be looking at with your product. For example, you might decide that your niche is going to be fitness and that your product is going to be a weights bench. The two inform each other because you wouldn’t want to have a website about sewing and sell weight benches from there! More importantly, this also informs your audience. That is to say that you’ll now be aiming your website, your brand and your marketing at people who like to work out with weights. That means that you’re going to be targeting more men than women and possibly sporty/athletic types. Alternatively, you might go the opposite way and decide to focus on women, the elderly or even teenagers. And doing this would be wise. Ultimately, the whole point of a ‘niche’ is to find a subject matter and a product that will have a relatively niche appeal. In other words: something that isn’t going to be appealing to everyone. The reason that it makes sense to do that, is that this will allow you to focus on a smaller group and thereby spend less on advertising while also having a clearer value proposition.
Facebook Cash Bandit We’ll get into this in more detail later on but suffice to say that Facebook Ads use a PPC format. That stands for ‘Pay Per Click’ and what this essentially tells us, is that we’re paying each time that someone clicks on the ad. The amount we pay is related to the maximum budget that we set when we created the campaign, as well as the number of other people targeting the same spot with the advert. When two advertisers both have ads that can appear in a given place on Facebook, they will enter a bidding war. The advertiser with the highest maximum spend will win and will pay the smallest amount that was needed to beat the competition. So if there are two advertisers trying to advertise on the same spot and advertiser A has a 20cents maximum bid and advertiser B has a 50cents maximum bid, advertiser B will win and will pay 21cents for each click. The more popular a niche, the more you’ll pay to have your advert there. And the more popular a niche, the more competing products you’ll have to contend with. No doubt your audience has seen thousands of weights benches in their time and know precisely where to buy them. But have they seen one that is aimed specifically at women with a more feminine design? Have they seen one that is aimed specifically at older people with stiffer joints? By going niche, you can solve a more specific problem and be the best choice for a particular person. This is better than trying to be the generic choice for everyone.