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Chapter 1: What Is Facebook All About?
Hey there friends! And welcome to our newest training. We are excited to tell you right off the bat that we have prepared one of the most complete trainings that we’ve released so far, one that will give you all the information that you’ll need to grow your business this year and beyond.
That is because in this training we are going to teach you all about mastering Facebook Marketing in 2018. From start to finish, this is a training that will show you all you’ll need to know to grow your business on the largest social platform to date.
This training is designed to walk you through the basics first, to teach you how to get started, and lastly to show you how to implement top tier strategies to make the most out of your marketing efforts.
In this first Section of our training, the “Facebook Marketing Basics” Section, we are going to discuss the following topics:
? What Is Facebook All About?
? What Is Facebook Marketing?
? How Can Facebook Marketing Help Your Business In 2018?
? Shocking Facebook Marketing Facts To Consider
So let’s start by discussing the first topic in our list.
What Is Facebook All About?
Let’s start by describing Facebook as what it is at face value: a social media network designed for everybody. After all, do you know someone who isn’t on Facebook yet? We bet you don’t!
Facebook has become the most popular social platform because it is easy to use, because of its features, and its applications. In other words, Facebook owes its popularity to how entertaining and accessible it is.
Facebook’s main attraction is its user profiles, which allow people to add their names, their personal info, their pictures, their interests, and a lot more. These profiles help users find each other and to connect by adding each other as friends on the social network.
These social features have made Facebook the go-to platform to connect with friends, to reconnect with old friends, and to meet new people.
People can also use Facebook to play games, to chat with their
Facebook friends, to create and share photo albums, to comment on other people’s profiles, to create Facebook groups for their friends and families, and to connect with and follow their favorite brands, artists, or businesses.
And that is because Facebook is also an attractive platform for businesses of all sizes. With an active user base of over 2 billion people a month, it is the ideal marketing channel for any business eager to reach and engage with a larger audience.
What’s more, businesses can create their own type of Facebook profiles, called Facebook pages. Facebook pages are designed to allow businesses, companies, brands, organizations, and artists to use the platform the same way that any regular user would.
In fact, businesses can use Facebook as a powerful marketing tool, and there are many doing so successfully already. So let us grab you by the hand so we can teach you all about using Facebook to market and grow your business. Stay tuned!
Chapter 2: What is Facebook Marketing?
Hey there everyone! We’re pretty sure that you have heard this if you have tried your hand at online marketing before, but what many people don’t know about Facebook is that it is a gigantic online marketing machine.
Not only because it allows businesses to establish an active, engaging presence on the Facebook platform, but also because it provides them with all the necessary tools that will allow them to accomplish basically any business goal.
So no matter whether your business sells in person, online or through an app, there’s always a specific objective that you need to achieve before you can move to the next step, and with 2 billion people just waiting to learn more about your business on Facebook, it is now easier than it has ever been.
Facebook marketing will help you to find new customers and to build lasting relationships with them faster and more efficiently thanks to the variety of business-oriented tools offered natively by the platform.
These tools include:
Facebook Pages
Facebook Pages are what will allow your business to establish a unique presence on the platform. This will help people to find your business, to learn more about it, and to engage with it in a personal and very meaningful way.
Facebook Ads
More than 1 billion people use Facebook every day, so it would be pretty time consuming and difficult to reach the ones that might be looking for your product or service on your own. The good news is that Facebook allows you to run advertisements on its platform to promote your business through its own ad platform.
Messenger
The Facebook messenger is not only designed to let you chat with your Facebook friends. It is also a powerful marketing tool that will allow you to automate responses and to create messenger bots that can serve your customers even when you are away!
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