Ebook Sample Content Preview:
We’ve already dealt with the whole business-versus-social issue between Google SEO and Facebook: The same principles apply for Google AdWords.
If you want to aggressively promote a product or business directly, use AdWords. If you want to expand it’s popularity, create a buzz or you feel it’s particularly suited to Facebook’s resources, use Facebook Ads.
One thing you can do with Facebook Ads that makes it a good choice for beginners wary of losing major money on AdWords: You can easily set the Ad to terminate after the amount of credits you purchase is depleted. This makes it a safer bet than finding yourself with a massive credit card bill at the end of the month (something beginners often get caught by with AdWords).
The bottom line, however, should be related to the best use of your Ad dollars. If Facebook Ads is your choice solely because you are seriously strapped for cash, don’t expect over-the-moon results, since you’re operating with only a small part of the whole picture.