Forbidden Psychological Tactics Personal Use Ebook

Ebook Sample Content Preview:

Specific is the difference between the vague mental image painted by this phrase: “Widget Roll-Out Garden is generously sized and pre-seeded with almost three dozen types of beautiful flowers”… and the vivid, you’re-right-in-the-middle-of-the-feelings picture created by.

“With Widget Roll-Out Garden, you’ll enjoy seeing more than 34 different varieties of carnations, zinnias, and snapdragons exploding in 2.3 yards of red, yellow, and orange bloom for month after month of fragrant pleasure right outside your own front door.”

I’ve underscored the words that make this pitch specific: color, type of flower, and appealing to the senses…in this case, the eyes and the nose. And I’ve twice underlined one of the most meaningful specifics of all: non-round numbers.

I’ve Got Your Number You know what it means to round up and round down. Well, that’s where a round number comes from. 17 rounds up to 20, 42 rounds down to 40, etc.

Rounding up and down may be okay for tax returns, but round numbers can doom your online marketing efforts. Studies have shown that people rated copy as more believable when the numbers used were “non-round.”

• File Size:236 KB
• License: Personal Use
• Category:Ebooks
• Tags:2008 Ebooks Free Personal Use