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Google Adwords Exposed Plr Ebook With Audio

Google Adwords Exposed Plr Ebook With Audio
License Type: Private Label Rights
File Size: 29,890 KB
File Type: ZIP
SKU: 2530
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Terry: So if somebody searches for, “HP Pavilion desktop computer,” that’s what should be in the headline of my Google AdWord.

Phil: Yes, absolutely. That’s far more likely to get the click than a generic headline of “desktop computers.”

Terry: Right. So, where do I go about getting these keywords? I have a computer company, I’m sure I can think of a bunch of things off the top of my head, but not keywords that people are searching on. Where do I go to find out what people are actually looking for?

Phil: That’s a great question, Terry. The most important point that I touched on earlier is to not just go by gut feeling using the tool at Google. They are improving that tool all the time, though. But, I have a great example from our first website why not to do your keyword research that way. When we started out on the Intern et, we started with a site that sold and still sells high quality oil painting. Now, I wouldn’t have set up an oil painting website if I knew then what I know now.

We got everyone together, including friends and family, and brainstormed the phrases that we thought people would be typing into their favorite search engine if they wanted to buy a painting, which is what we were selling. The two phrases that were most popular in our discussion were, “oil paintings from photographs,” and, “old master reproductions.” They sounded fair enough. Within that business field they were the field that people used to describe those products.

We spent hundreds of hours and hundreds of dollars on software to learn search engine optimization for ourselves to enable us to create web pages that should rank high in the search engines for those phrases. This isn’t talking about pay per click; this is talking about generic search listings, which is the database of listings that cause pages to appear at the top of the ranking when people search for a particular term. That was the free search engine listings, if you’d like to differentiate it from pay per click.

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