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Chapter 7 – Selling through an eBay Store
You will soon be surprised at just how many sellers there are on auction sites, such as eBay, who use dropshipping in order to earn an income.
Certainly, if you are looking for a good way of gaining experience when selling online, it is by setting up an eBay account. The great thing is that you will have millions of potential customers who may well be interested in your products. In this chapter, we look at just what you need to do in order to get your dropshipping business up and running on an auction site such as eBay.
As previously discussed in other chapters of this book, you need to find yourself a reputable and reliable wholesale company that also provides a dropshipping service. Also, choose products from the wholesale company that is not already abundantly available online. Once you have found your wholesale company, you then need to find out about their dropshipping program, along with the fees that they charge for this service, and how they handle both the payments that you make to them, and the way in which the products are shipped. Then, once you are satisfied with what they are providing, and you have got your account set up with them, now you can move on to the next stage, which is signing up to the auction site of your choice and get ready to start selling.
When you sign up to an auction site, you are now able to start selling the products you have available through their auctions. When setting up an auction item, you should ask your dropshipper to provide you with stock images that you can use, along with descriptions of the items in question. It is important, though, that any items you are selling are placed into the correct category, and that you carry out as much research with regard to the price of them compared to what your competitors may be offering them at. It is also important that the description you provide helps it stand out from that of your competitors. A great way of doing this is by looking at a few of the power sellers on these auction sites, what they have and how they have set them up. Also, never price your products too low at the start of the auction, as you will need to factor in fees for posting the items, as well as ensuring that you making some profit on it yourself. Certainly, if you find that the winning bid is much lower than you expected, you can soon find yourself losing money rather than making it. So carrying out research with regard to the product you are selling is very important before you start posting any items.
But if you want, rather than just selling the items through an auction, you can set yourself up with a store, such as an eBay store. This can certainly be more cost effective because the fee for listing items in this way is much more affordable. However, one disadvantage to this method is that your store may not get the same sort of exposure as an item that you have put up for auction. But if you are really clever, then you can utilize both of these methods in order to bring more customers to you.
But what is really important if you do decide to use this route for selling products from a dropshipping business, is that you provide a good customer service facility, as well as quick shipping. Soon you will find that by being able to provide a quality service, these customers will return time and again to purchase from you.
Also, eBay has a great email marketing feature, which means that you are able to email all your repeat customers who have decided to opt in to your email list with just one click on the mouse.
So as you can see from above, setting up a dropshipping business using an auction site such as eBay can be very painless indeed. However, it is vital that you research your product thoroughly, as well as finding a reliable and reputable dropship supplier.