Hanging Out Personal Use Ebook

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On this occasion National Geographic decided to host a live Google Hangout. By using a little creativity they invited guests to their event. What they did was invite people from all 7 continents so each one was represented. This did two things 1) it gave them the potential to increase their reach around the world and 2) it showcased just what a little creative planning can do.

Obviously this was a long event and ran over an hour. The producers at National Geographic edited the replay version so it was only 15 minutes long and showcased the highlights of the event. More people are likely to view the 15 minute version than the full one hour. The editing removed any slow moments or lulls in the broadcast so the end product was a lively broadcast.

Hangout Interview Series from Jason Matthews

Jason Matthews is an indie author who conducts interviews via Hangouts. His YouTube channel is extremely popular today. Jason regularly interviews various people in the book publishing world. His interviews last anywhere from 15 to 30 minutes and he airs his show on a weekly basis. He often holds tutorial type Hangouts with live guests asking questions. Plus all of these videos can be found on YouTube for years to come providing a source of new lead generation.

Sponsored Hangouts

At the time of writing there are no advertisements on Google+ Hangouts, but if you are creative you can look into making money while hosting one. Case study in question is for Glamour magazine.

What the folks at Glamour magazine did was to launch a weeklong series of Hangouts. Each session involved chatting with celebrities and readers from their magazine. During the Hangout products were featured from sponsors such as Pantene and L’Oreal. See if there is a brand that you might be able to team up with to create some additional revenue.

This method has potential once you start attracting a large audience to your Hangouts.

New York Times

The New York Times decided to host Hangouts which featured Olympic athletes in 2012. They allowed their readers to submit questions to be asked to each athlete during the live event. This helped engage viewers to be active during the event and has proved to be a valuable resource for the paper. They have been able to create loyal followers by providing regular interactive Hangouts. Plus they embed the video into their website for those who couldn’t attend the live event.

Cadbury

Cadbury spends a lot of time and energy of their marketing and they make great use of their Google+ account. They have hosted lots of Hangouts and had one that reached 500,000 followers. In another Hangout they allowed participants to ask questions to Rebecca Adlington, an Olympic Swimmer.

Cadbury also created a Hangout called Tasters Circle where invited members were allowed to chat with a Cadbury product developer. They were asked to give insights and opinions on their own preferences for chocolate and got to taste samples all during a live event.

BakeSpace

BakeSpace is a Los Angeles based digital publishing platform for cooks. This company is known as a Google+ success story. They now have over 360,000 people in their Circles on their Google+ page. In Facebook they only have 14,000 Likes on their page.

The founder of BakeSpace says that she got fed up with paying for advertising on Facebook and it was difficult to try and constantly figure out their News Feed algorithm. The company has also been featured as a suggestion in Google Plus’s Food and Drink Section.

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