Hire A Ghost Writer Handbook Give Away Rights Ebook

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Chapter 4 Where to find artists to develop great cover art

"Wait! Why would an eBook need cover art?"

Do not for a moment think that an eBook does not require a cover. If you're going to sell your eBook to the public, go the extra half mile and get some great cover art for it. Of course your eBook is full of all your best, Grade A meat. It discusses a sought-after topic, was prepared by a solid ghostwriter, and was edited and approved by you yourself. Customers should be able to read about you on the Internet, click on a text link, and buy your book. Write it and they will come. Right?

Wrong. Even online, people continue to judge books by their covers. Look at it like this. Would you buy a book from Barnes and Noble if it were just a stack of papers stapled together? Heck no you wouldn't. For $15.95, you want something with an official binding and cover.

What would bookstores be like if every shelf held only stacks of paper held together with binder clips, large staples, rubber bands or manila folders? Even if Edgar Allen Poe wrote the pages (assuming you hadn't heard of him), and his handwritten pages were sitting there, hardly a soul would be enticed to buy.

No matter how good a book is, it must be nicely packaged. The value of a paper book is exponentially increased by the addition of nothing more than a glue binding and nice cover. Likewise, and eBook's sale-ability and appeal is exponentially increased when it is packaged with an appropriate cover.

In order to sell well, a book sitting on a retail shelf will actually have to have more than just any old cover. It will need to have a spine as well. And the pages cannot be attached with noteBook rings (usually). The cover should appear to be professionally designed. In other words, a red cover from Kinko's will not make buyer's pull out their credit cards and rack up purchases. Brick and mortar booksellers know how to sell books. They do it with eye-catching displays and covers with color, catchy text, and shiny spines.

And if they really want to grab your attention with a book, they may make a special display, offer a bonus, have the author available to sign copies, or set a particular book on a particular shelf where it will be more visible to passers by.

As we all know, it's tough to sell a book! Sometimes even good covers get passed by, because other covers are more enticing! So, hear me when I tell you, don't even think of trying to market an eBook without cover art!

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