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You get a lot of email yourself, don't you? What is the first thing that you look at when you receive and mail in your own inbox?
The first information that you want is to know who the email is from, right? That?s what most people look at first. The second bit of information that you look at is the subject line.
The subject line is the determining factor of whether an email is opened and read or whether it is simply deleted unopened and unread. You must always consider the importance of your subject line when you send marketing emails to the members of your list.
Everyday thousands of affiliate marketers send marketing email to the members of their opt-in lists that are simply deleted without ever being opened, read or acted upon. Those emails are completely useless.
The purpose of the subject line is to entice the recipient into actually opening, reading and acting on the information in the email so you should never discount the importance of those few words.
Some magic subject line words are 'free gift' 'take the quiz' and 'test your knowledge'. You've probably been told that the word 'free' is ineffective, but it isn't. People like 'free'.