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If you have even a passing interest in the topic of promoting information products, then you should take a look at the following information. This enlightening report presents some of the latest tactics on the subject of information marketing.
The more you understand about any subject, the more interesting it becomes. As you read this report you'll find that the subject of promoting information products is certainly no exception.
1. The "Author It" Tactic
Tell your prospects they can have the private label rights to your information product. People want to easily become an information publisher or author without all the work. They could add their name as the author of it, rewrite it, re-edit it, etc.
2. The "Time Involved" Tactic
Tell your prospects how many years, weeks or days it took you to write or compile your information product. People will find it more valuable because they'll realize just how much time was involved in creating it.
3. The "Turn The Page" Tactic
Tell your prospects how many information-filled pages are in your information product. People sometimes consider a lot of pages or information to be more valuable than a few pages.
4. The "Chopped Up" Tactic
Tell your prospects how many chapters, lessons or sections are in your information product. People like information that is highly organized and easy to navigate though.
5. The "Mega" Tactic
Tell your prospects how big your information product's download file is. People sometimes consider a large download to be more valuable or a small download to be faster. You could list the number of kilobytes or megabytes.
6. The "Original Recipe" Tactic
Tell your prospects that your information product is original information with no fillers, fluff or rehashed leftovers. People like original information because 95% of what they usually read has already been published somewhere else.
7. The "Royalty" Tactic
Tell your prospects that your information product comes with royalty free resell or master resale rights. People like to be able to make money with products they didn't have to create on their own.
8. The "Can't Be Ignored" Tactic
Tell your prospects that you want their attention with a headline which can’t be ignored. People will read or scan the rest of your sales letter if you grab their attention and give them a good reason.
9. The "I'll Support You" Tactic
Tell your prospects that your information product comes with free 24/7 customer support. People don't want to be left out in the cold after they buy your product.
10. The "Sell It" Tactic
Tell your prospects they can sell the information product and earn commissions by joining your affiliate program. People like to be able to make money with products they don't have to create and fulfill orders for.
11. The "Complete Resource" Tactic
Tell your prospects your information product is the complete resource on the subject. People like to own one product that can give them all the information they will need to get their desired benefit.
12. The "Choose It" Tactic
Tell your prospects they can choose the type of information product they want. People like to have a say in how they want their information delivered. Many popular formats are pdf, html, e-mail, audio or video.
13. The "Real Life" Tactic
Tell your prospects your information product is based on a real life experience. People like true stories and real world examples because they’re more believable and they can relate to them easier.
14. The "Trivia" Tactic
Tell your prospects your information product will answer all their questions. People like to read information that won't leave them hanging at the end for more answers to their questions. They want all their questions answered from A to Z.
15. The "Bestseller" Tactic
Tell your prospects that your information product is very popular. People think if tons of people have read your information or it's a bestseller, it has to be worth reading or buying.
16. The "Access Time" Tactic
Tell your prospects that your information product can be accessed in minutes or seconds. People want to get their information as soon as possible. If it's offline information, be sure to offer fast delivery.
17. The "Kid" Tactic
Tell your prospects that your information product is easy to read and understand. People don't want any information that isn't useful or which they can't comprehend. Make sure a kid can understand it.
18. The "No Confusion" Tactic
Tell your prospects that your information product is easy to follow and offers step-by-step instructions. People don't want information that confuses them. They want information that takes them by the hand.
19. The "Nowhere Else" Tactic
Tell your prospects they can only get your information product from you and nowhere else. People will have to read your product in order to get their desired benefit because they know no one else offers what you do.