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Intro: What Are Private Label Rights (PLR) Products?
You’ve no doubt seen “Private Label Rights” and “Resell Rights” titles thrown around all over the Internet. And many times these products and the rights they include can be confusing. But it’s important to know the difference because they are NOT the same and you can get into serious trouble by violating copyright laws if you’re not careful.
Furthermore, you want to make sure you understand them so when creating and distributing your own products you don’t give away more than you want to by mistake or experience weak sales because you didn’t use the right language in explaining your offer.
So, really simply, in general terms here are the basic rights. They each have variations, but this will give you an idea:
1) Unrestricted Private Label Rights – the most flexible of all rights and therefore most valuable. You can do nearly anything with these products including renaming, branding and selling as your own, editing, and bundling with other products in a package. You can also give them away, and you can sell or giveaway rights for others to resell, master resell, or private label. The danger with giving these rights is nothing prevents buyers from turning around and selling them the same day at ½ price and “stealing” your sales.
2) Private Label Rights – similar to unrestricted in that you can rewrite, edit, and call products your own. But usually they have some limitations like only sell above a certain price and cannot give for free.
3) Master Resell Rights – Resell Rights, vs. Private Label Rights allow you to resell products but not edit them in any way. You cannot call them your own, you cannot add or edit the content. With Master Resell Rights, you can also give away the resell rights to others, and often you can give away the Master Resell Rights, allowing others to resell the resell rights.
4) Resell Rights – these are the weakest of all rights and therefore least valuable. You can only resell the product. You cannot change it in any way and you cannot giveaway or sell resell rights.
Part 1: Why Create Private Label Rights Products?
I’m sure you’ve at least heard the buzz about Private Label Rights products, if you’re not already selling them for profit. There is a very good reason these products are so popular and sell like wildfire…
The #1 Challenge for Internet Marketers is to consistently generate new products and new content to promote and sell.
And why is it the #1 challenge? Because it is very time consuming and costly—you need the subject matter knowledge, ability to organize your thoughts and write well, creativity to design graphics and ecovers, and the tools to put it all together. And, even with all that, it can take 20 full hours or more to create a top quality product.
So the reason is simple—if you can systematically create high quality ebooks and info products packed with useful information that look professional, you can cash in because marketers will literally beat a path to your door and beg you to sell it to them!
So let’s take a look at how you can do it…
Part 2: Creating PLR Products is a Repeating Process
The first step in creating PLR products you can cash in on is to understand that product generation is a process—a process that can be followed again and again to crank out big time profitable products.
If you just sit down and start to write an ebook or record some audio, you will have a much tougher time creating something valuable and you may need to spend more time editing and re-editing to make it marketable. Further, when you’re ready to create your next product, you’ll always be starting over from scratch each time.
When you look at it like a process and you follow certain steps every time, you have a formula that can be used over and over to churn out profitable products that are very high quality. Here’s an overview of the process and in the next section we’ll take each step in greater detail:
Now let’s examine the steps in the process.
Part 3: The Steps from Topic Choice to Finishing Touches
Now we’ll cover all of the steps in the process. By following this same process every time you want to make new products, you can crank out winners every time that will line your pockets with cash!
Step 1: Pick Your Topic and Your Angle
The first step may seem obvious, but don’t be fooled. If you’ve seen any products about ebook creation, no doubt that choosing a topic is not a new idea to you. But there is more to it than that.
To pick your topic, there are 2 main points to keep in mind:
1) Pick something you are familiar with or are willing to research. No matter how eager people are to buy a product, you cannot create one that contains any real value if you lack in depth information or inside knowledge about it. If you don’t know, you can always research but keep in mind that will involve many additional hours.
2) Pick a topic that others are motivated to pay to learn more about. It’s not enough that people are interested in your topic. I’m sure an ebook about the different uses of Lima beans would be an interesting read, but it’s doubtful people will actually pull out their wallets to pay for it.
For the first point, only you know what you know. So it might make sense to start by determining which topics are hottest (and most profitable!). There is a trick you can use to find this out in just minutes:
Follow this link and you can enter any search word or phrase to see how many searches are being done on a monthly basis—this is a great way to see how much demand there is and interest in a topic:
Here is an example of a search for “fitness”
So, if you wanted to create a PLR product about fitness, you can see that “lifetime fitness” is twice as popular as a search term than “fitness training” is. The most important aspect is the total number of searches—if a topic is only searched a few thousand times per month there is probably not enough demand to make it worth writing. On the other hand, 100,000 searches per month means you’ve got a hot topic.
Of course, this step only helps you determine how many searches—it still doesn’t mean those topics sell. But start by finding a highly searched term then look into its selling power in a few ways:
1) Do a general internet search for the topic and see what the top websites are. Are they selling information? What type? For how much? In what format? And how many sites are selling? In this case, the more you find the better—marketers will not put up site after site for topics that don’t make them money.
2) Go to www.clickbank.com and search for your topic to see what info is being sold. Check out www.paydotcom.com also
Once you are sure there is a market and people will pay for your product, search to find as many info products on the subject you can to see how they are presented and what angle each product takes.
It is very important NOT to just create a “me too” product with exactly the same information—make the product your own by have a unique spin. You can add personal experiences to the product to give it a unique touch, you can combine multiple resources to create a more complete product than what is currently offered, or you can take a different approach in explaining it.