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Using social media is perfect for generating leads, because you can generally have people amped up to get whatever you’re offering before they even reach your site.
The good thing about social media is that it is very well targeted. If you’re in the internet marketing arena, you can seek out specific internet marketing related Facebook pages to post to, for example. You can build your own following on social media that is targeted to your niche.
You’ll want to tailor your social media lead acquisition strategy to your niche. For example, LinkedIn is much better for acquiring business and marketing related leads, while Pinterest is better for acquiring leads for businesses related to home, food, family, relationships, beauty and fashion.
There are four basic things you must do for social marketing:
• Listening – You must monitor your social pages well
• Influencing – Establishing yourself as an authority in your market
• Networking – Following and associating with other influential people in your market
• Selling – Linking directly to your squeeze pages and lead pages
You MUST do all four of these in order to be as successful as possible in social media. You cannot just sell, sell, sell. You need to communicate with your followers. You need to interact with other important people in your market. You need to share great content, including content that isn’t yours. THEN you can do a little selling.