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Usually, the basic tracking method is available in various email marketing services. For instance, Aweber gives you a good tracking tool to measure the success of your email marketing campaign so you don’t need to use any third-party marketing software to track your campaign.
It is recommended that you don’t track your email marketing campaign when you are still in the earlier stage of your list building journey. For instance, if you still have about 20 subscribers in your list, it’s not important for you to track your campaign. Instead, it is more important for you to add more subscribers to your list.
Also, you don’t need to be too obsessed with the tracking part of your list building campaign. While tracking can give you valuable real-time data, it doesn’t determine the success or failure of your email marketing campaign. Tracking will only give you relevant data. The success of your campaign will depend on the way you keep your subscribers interested in your emails.
A Note About Split Testing
If you want to track your email marketing performance effectively, you should do it with split testing. Split testing can help you to determine which variant of your campaign gives you the best result. You simply run two campaigns at the same time, and you will see which one is better.