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One of the foremost things to avoid would be to randomly pick affiliates partners of JV partners. As these liaisons are going to be part of the individual’s already existing lists finding the right partnership is very important.
The members on the individual’s current mailing list may not appreciate solicitation from sources that are unfamiliar to them and also regarding products and services that are of no interest to them either.
For most users of marketing tools the ability to get a ranking on the search engines is important to the possible positive exposure that is gained.
Thus it is important to adhere to as many rules that are applicable when this is the goal. One of which is to avoid duplicating material or using the copy and paste style. This is mainly because the search engines will effectively detect such work and then will not credit it nor rank it higher no matter how good the content may be.
Original material is always better and a more attractive way to get affiliates as even the affiliates member do not want to be bothered with browsing through duplicated material.
Avoid randomly picking products or services for exchange with the affiliates. If the items are uninteresting the affiliates will not be able to encourage their own members’ interest not will either party benefits in any way.
In the end besides being a waste of time and effort the liaison will prove to be rather costly in terms of costing the integrity of the affiliation.
Though not necessarily detrimental, avoiding the affiliates with the exact product may be wise. This is because the underlying reason for forming the affiliation may be to “steal” the member lists to promote the product on their own behalf.