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Chapter 4: Bridge Marketing & Facebook Chat Recipe
Bridge helps people to get across a gap or known as ‘bridging the gap’. Bridge marketing is all about customizing your offer for target market.
You and your offer(s) are on one side and your prospects are on the other. The bridge is effective pitch to get them across.
Basically you need to create a bridge that connects with them and solves their problems.
Let’s take two examples to explain this:
Say you are approaching a stay at home mom about making money online system. Now you can take two different approaches:
How to rank your blog almost instantly generating you tons of traffic targeted leads and sales on complete auto pilot.
Discover how a complete tech challenged stay at home mom of 2 kids makes money online spending less than 30 mins. every day.
Which of these approaches do you think would resonate with the stay at home mom?
You got it. Obviously the 2nd one as this relates to the prospect plus this clearly mentions that one need not be tech savvy (which is the case with most of the stay at home moms). Also they need less than 30 mins. per day where as in the first case the approach is all about fancy jargons and over the top idioms.