Ebook Sample Content Preview:
Using Google AdSense means you are familiar with their terms of service and are comporting your website in accordance with these terms. Google keeps a close watch on websites using this service and does not allow any variance from the defined Terms of Service. Any wavering will result in suspension of the program; you joined this program for monetary gain, it is essential you stay abreast of what is required by Google for you to be able to use this program.
Your site must be informative in nature to be of use to anyone, your visitors, to Google and to yourself as well. You want the information available through your site to have a focused scope. There should be some variety found on your site, but must have a main theme covering all aspects of this site. In turn, visitors will be satisfied with the knowledge content and more likely to explore all aspects of your page. What this means to you is that by having a variety of topics under theme umbrella you are giving yourself flexibility and variety in the ads that can be displayed on your website. The end result is that you will increase your clickthrough rate and earn more with AdSense.
Keywords will literally unlock the earning potential of your website. Understand how they are used and what keywords are best to have referenced to your website. Relevance to the nature of your website, and thusly the ads found there, is what matters. These keywords may found in the URL, the content, the page title and in the ads themselves, so don’t go for expensive keywords because they cost more. Choose keywords that fit within the spectrum of knowledge you are offering on your site; words that are thematically inline with the ads visitors will find on your page to increase your clickthrough rate.
Offer information that is uncommon, or at least a section of information that is specific to a few subsets of information visitors look for. The point of using Google AdSense is that what you have to offer by way of information creates a window of opportunity where advertising along the line of information you offer will provide information, solutions and/or profit for all parties involved with your website; you, the user, Google and the respective advertiser.
Try different arrangements of advertisement to see what works best with your site. These formats can be different from one page of the site to another. The better you understand the program and how to seamlessly integrate it into your website, the more of a profit you stand to make. If you have the same format on each page of your site, that is less engaging to the user, and more easily defines where the ads are on each page. You want to have the ads on each page of your site work with the content found there.
The structure of the ad within your web page should be an amplifier. A visitor to your site should not have to look for the place where you stand to make money. Have the ad be easily visible, have it appear in such a way that it cannot be ignored, where it will be immediately viewable to the visitor so that it is more likely to pique curiosity and a willingness to click on the link.
The Google AdSense preview tool bar is your friend. This allows you to see how the configuration will appear on your website before you apply it. This is your chance to look at your site with the addition of the AdSense program, and the options and level of customization you have chosen through the eyes of a potential visitor. Take this opportunity to really evaluate the setup you have selected experiment of necessary and try other setups before settling.
Make the most of the tools available to you with the Google AdSense program. These tools are there for you to ensure that you are maximizing the potential of the program. Make this a habit as trends can change and the performance of your site may change along with the trends. Find out what is working and what is not, maybe you could choose better key words, are all your visitors coming from a particular search engine? What can you find out using these tools that will help you make better decisions concerning the use of Google AdSense?