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39. The "Urgent Action Bonus" Strategy
The "check out your fast action bonus below..." strategy tells your prospects that if they order quick enough, they will get an extra bonus on top of your other bonuses. You could also give them a short, salivating hint about what the bonus will be about too. It will make it more enticing for them to scroll down your page and see all the details about it. That one urgency-creating bonus alone could be the difference between a sale and no thanks.
40. The "Shareware Tip" Strategy
The "this is a shareware tip, tell others about it below..." strategy tells your prospects that they could use your refer-some-friends form to refer other people they know who would be interested in the tip to your web site. But instead of just having them come to a normal web site, you could include the tip and referral system right at the top, in the middle or at the end of your sales letter. Just have the tip relate to your product and sales letter offer.
41. The "Unknown Expert" Strategy
The "the behind the scenes experts finally tell all..." strategy tells your prospects that your product is based on some experts in your particular niche they probably never heard of before that have quietly been gaining the desired benefits they want and these people will finally tell them how they do it their own way. You can tell your prospects that these closely guarded people of mystery have wanted to do things like: remain in the shadows, remain out of the public’s eye, stay hidden deep underground, stay out of the spotlight, keep their secrets to themselves, etc. until now.
42. The "Used But Expensive" Strategy
The "one lucky person will win my (a high ticket item that you already own)..." strategy tells your prospects that they could win a used but expensive item that's in your own personal possession. It could be one of your cars, a stereo system, a big screen TV, a house, a piece of land, one of your computers, a piece of furniture, a painting, etc.
43. The "Silent Testers" Strategy
The "(no.) lucky people have been quietly (your product's benefit)..." strategy tells your prospects that you have had a limited number of beta testers or personal contacts that have been using your product to gain the desired benefit they want. You can tell them that since a certain date only so many people have had access to it for testing. You can tell them it's the first time it has been publicly released and only so many are available.
44. The "Personal Envy" Strategy
The "are you tired of seeing everyone else (your product's benefit)..." strategy tells your prospects that they should be jealous or envious of others who are getting the benefits they want. Those emotions and feelings are very strong buying motivators. You can even intensify those feeling by including the question: are you tired of your friends, family members or colleagues benefiting and not you? It makes your product offer a little more personal and hits home in a big way.
45. The "Think Of This?" Strategy
The "after seeing this you will be thinking, why didn't I think of that?..." strategy tells your prospects that your product is so inventive, valuable and simple that it might be something they could have profited from. People will be persuaded to see what your product is about because most of them enjoy those "ah ha" moments in their life. You could tell them they can still benefit from your idea by either purchasing the product or joining your affiliate program and making commissions.
46. The "Timeless Collection" Strategy
The "I spent the last (no.) (months/year) buying these products..." strategy tells your prospects that they won't have to spend all the time and money ordering all these products to benefit. They will see that you’ve combined them all in one package for one low price. Most likely they would have to be resell type products so you could resell them and package them together (if the license says you can). It's simple and you are saving them time, money and many hours of research.
47. The "Your Last Purchase" Strategy
The "it's the last purchase I'll bet you'll make..." strategy tells your prospects that your product has everything covered to give them every desired benefit related to your own product niche or market. People like to purchase products that give them all the major benefits they seek and all the minor benefits that don't come with all your competition’s products.
48. The "Price Hold" Strategy
The "I'm holding this price for you until (date)..." strategy tells your prospects that you care about their budget but you do have to make bigger profits if you want to stay in business. You can even mention your accountant or financial advisor are really hounding you about making the cut-off date discount sooner. People will assume it's your accountant who is money-hungry but that you only care about their financial situation.
49. The "Focus On This" Strategy
The "I really need to bold this next statement..." strategy tells your prospects that you are emphasizing a small piece of your sales letter before they actually read it. It will put their focus on the next thing you will present. Just make sure it's a strong statement that makes their mouth water for your product. It could also mean that you are going to highlight the next line, underline the next line, put the next line in quotations, put the next line all in caps, etc.
50. The "Pay More, Pay Less" Strategy
The "order all of them for a (high price) or order just 1 of them for (lower price)..." strategy tells your prospects that they could save money (but not much) just ordering one of the products from your related product package. It could be enough to persuade them to order the whole package of products that you offer for a little more money. This equals a little extra profit for you.