Marketing To Senior Citizens PLR Ebook

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Marketing to Seniors

A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it’s a huge untapped market.

Compared to younger populations, seniors have a much higher net worth than their younger counterparts. Mostly, this is due to investing and saving and having a long work life. This makes them a ripe market for smart business owners who have products and services of interest to senior markets.

What Is a Senior?

The term "senior citizen" is used often to refer to people who have reached the age at which they can collect social security or traditionally retire - in other words, age 65. Most dictionaries also define a senior citizen as age 65.

But, if you ask them, they will deny the term "senior citizen" unless it’s to get a movie ticket discount, sign up for Medicare, or to collect social security. Therefore, for marketing purposes, you may want to define your group of "seniors" based on their demographics, interests, and needs rather than only on their age.

For example, if you want to market to grandparents, people can be grandparents long before they’re considered seniors. Therefore, for marketing purposes you may want to consider seniors anyone who is a grandparent who is over 50 years of age instead of 65. But of course, this depends on your product, service, and other factors.

The idea behind being a senior citizen isn’t as important as discovering the makeup of your audience, which is based on the solution you’ve created for them. For example, if you have a house cleaning service, you can market to all levels of seniors, but you should focus on one to make your marketing more customer centered.

Remember, the general rules of marketing still apply - no matter what market you’re going after. Find out what they need and want, and where they hang out, and provide it to them where they are in formats that they can navigate and understand. It’s really that simple, with minor adjustments that will allow you to create laser-targeted information for your audience.

What Products and Services Are Seniors Looking For?

Seniors typically like to buy for themselves, their children, their grandchildren and other loved ones. At times, they need to buy specialty products such as home health products, burial insurance, funeral plots and other things that people don’t like thinking about until they reach a certain age – usually directly after they themselves lose a parent.

To answer the question what products and services are seniors looking for really requires more insight into the audience in question, because "the senior market" is so broad and inclusive. Niche it down to a subgroup such as grandparents. Then you can niche it down even more - to grandparents who like to knit, for example.

The truth is, seniors are looking for the same products and services that other people are looking for based on the stage of life they’re in. If they’re empty nesters, they may be looking for exciting vacations; if they’re newly retired, they might be looking to sell a home and move into an active senior community.

You simply need to segment your market to determine what they want and need. If you already have a product, then you need to find a way to fit your product into the niche of people that need your product. For example, if you offer senior home care services, ask yourself who exactly needs these services. It’s not all seniors; it’s only a subset of seniors that need your services. Who are they? Where are they? How can you reach them?

Grandparents

A grandparent can be as young as even 40 years old and will need to be marketed to differently than someone who is much older. The things a 40-year-old grandparent does with their grandkids isn’t all that different other than it’s likely the 40-year-old grandparent still works at a normal job and can’t spend as much time taking children to Disney as an older retired grandparent. Here are some markets that are likely to interest grandparents:

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