Ebook Sample Content Preview:
Your squeeze page should also have enough of a description of what you are offering so that visitors have a clear understanding of what to expect once they become an active subscriber, and you never want to offer something that you can't deliver.
Golden rule #1: Offer them something and OVER-deliver. If you under deliver, you've lost any opportunity you had to turn that subscriber into a life-long customer.
You should also highlight your opt-in box using bold text, images (including arrows that point to the opt-in form), or highlighted text instructing visitors to fill out their name and email address.
From the moment they land on your squeeze page, you want them to recognize your brand as a credible and trusted source for quality information, and as one that will do everything possible to protect their information and value their subscription.