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Direct Buy vs. Agency
You may be wondering whether you should use an agency to place your ads or just buy directly. An agency can definitely make your ad buys easier, and they might even be able to save you money in the long run, but they’re likely to be more expensive upfront.
With agencies or ad networks, you’ll be able to get set up quickly, and you’ll have someone who will work with you to get you the best deals and best spots that will convert well for you. However, it comes at a price. You’ll have higher minimums to get started, and if your rep doesn’t do his or her job well, you could lose a lot of money.
You won’t have the same connections to get better prices per click if you buy direct, but you won’t have such high minimums to get started, and you can directly monitor your own campaigns to keep a tighter control on your CTR and your CPC.
So which should YOU do?
If you have a ton of money and don’t mind leaving everything in someone else’s hands, using an agency might be a good idea. Otherwise, buying direct is definitely the way to go. You’ll have more control and you can get started without a bunch of money upfront.