Sample Content Preview
Modern Niche Marketing
Online niche marketing is not new. It has been going on for several years but only a small percentage of online marketers that try it are successful. While we cannot be specific about exactly why people fail, it is safe to say that mistakes are being made which are leading to niche website owners to give up.
It is very likely that choosing the wrong niche is a contributing factor to the high levels of failure. Not getting enough traffic to a niche website is likely to be up there as well. So in this guide we will cover everything that you need to know to properly assess niche ideas for their viability and how to drive targeted traffic to your niche website.
You may see people in the Internet marketing space claim that it is no longer possible to make a good profit from niche marketing. This is not true. Not all niches are saturated, in fact this is really an impossible thing to happen.
Certainly there is more competition these days which means that you really have to be smart to succeed. If you follow the advice in this guide then you will provide yourself with the maximum chance of success. Don’t believe the hype – niche marketing does work if you do it correctly.
There are niche websites being sold every day for large amounts of money. These websites are generating regular income and have a good following. If niche marketing didn’t work then this situation wouldn’t exist.
So if you prepare properly for niche marketing then you have a very good chance of success. Other online marketers have been lazy and looked for shortcuts to niche marketing success. There are no shortcuts. You need to be prepared to roll up your sleeves and do the necessary research to dramatically improve your chances of success.
Once you have created one profitable niche marketing site you can create more.
Niche marketing is all about targeting a specific part of a market. To succeed with niche marketing you need to:
1. Identify the best niche
2. Understand what the customers in the niche want and need
3. Provide the customers with what they want and need
It is all about narrowly defining a potential customer base. These are often a subset of a larger sector. Think about this. Weight loss is a huge market that is always in demand. But trying to tackle this niche would be really tough.
There are several sub niches available in this niche. Here are some examples:
• Weight loss for men
• Weight loss for women
• The Paleo diet
• The Keto diet
• Getting rid of belly fat
• Weight loss for seniors
Each of these sub niches is very large. One of the mistakes that newbie niche marketers make is to try and go after massive markets such as “weight loss” because of the demand. The trouble is with a strategy like this is that a lot of people searching for this term are looking for free information and have no intention whatsoever of making a purchase.
On the other hand if you were to target “the Paleo diet” then there will be a number of commercial intent keywords that you can go after here. In the section on keyword research we will explain this in more detail. For now just accept that there is more chance of making a sale in a sub niche like this.
Why should you get involved with Niche Marketing?
If you are not totally sure whether you should get involved with niche marketing then take a look at these benefits:
Competition is Less Intense
If you select the right sub niche then the market will not be as crowded as a major niche. A lot of people will not bother with your chosen niche as they won’t think that it is large enough. Some companies have a lot of money to throw at the larger niches so just let them do that.
You can really understand your Target Market
Really understanding your customer is essential to niche marketing success. When you focus on a specific niche you can really drill down to find out what the demographics of your market are and what they are looking for.
You will only make money from your niche marketing efforts if you provide your customers with what they are looking for. Fortunately there are several ways to do this and we will take a look at what kind of products and services you should offer your niche market in a later chapter.
You can become an Expert
Increasing your expert status in your chosen niche will help you to attract more potential customers to your website and other marketing channels. There are all kinds of benefits from becoming an expert in your niche such as getting referrals (other people that like your content will be more likely to share it with their friends) and you will be seen as an authority.
People will naturally gravitate towards authority figures in a niche. There are going to be few experts in a niche like “Paleo diet” as opposed to many in the much more general “weight loss” niche. So by choosing a targeted niche you increase your chances of becoming a dominant power within it.
It’s easier to Market in a Targeted Niche
If you go after a huge niche like “weight loss” then you will have to spend a lot more money, effort and time reaching your audience. This is not a practical proposition for most online marketers who have limited finances, time and resources.
There are no New Niche Markets
A lot of online marketers make the mistake of trying to find a totally unique niche market. This is just a waste of time. You need to accept the fact that there are no new niche markets. If you discover a niche where there is little or no digital marketing going on then there is likely to be a very good reason for this:
There is no money in the niche!
There is just no point spending time, effort and money becoming an expert in a niche where nobody buys anything. This is a hobby and a pretty pointless one at that. If this sounds brutal then it is meant to be! We want you to succeed in niche marketing which means making money.
You will have to spend a bit of money and certainly some time and effort establishing yourself as a leader in your niche. Why would you do this for nothing? OK you might be totally passionate about a niche and just want to give back to the community. That’s fine, and if it is the case then this book is not for you.
At the end of the day competition in your chosen niche is a good thing because it tells you that people are spending money. Online marketers would not continually spend on Google ads for example if this wasn’t the case.